He was also present at Birmingham during India-Pakistan match last Sunday (June 4). Mallya's presence at the Edgbaston stadium created a huge sensation among the media who extensively covered the incident.
After the match, the businessman had tweeted: "Wide sensational media coverage on my attendance at the IND v PAK match at Edgbaston. I intend to attend all games to cheer the India team."
Now today (June 11), as Mallya reached the stadium to attend the must-win India-South Africa match, the local Indian fans booed him, calling him 'Chor' (Thief).
Mallya had also attended the Charity Ball organised by Indian captain Virat Kohli in London on June 5.
Here are some reactions from the fans
Republic TV tweeted
Republic TV tweeted on the incident
Fans tweeted on the incident
Fans on Twitter supported that Vijay Mallya was humiliated.
Fans tweeted on Vijay Mallya getting booed
A fan wrote 'serves him right'.
Mallya booed by fans
Vijay Mallya booed by fans during Ind vs SA match.
Vijay Mallya booed at The Oval
Vijay Mallya booed at The Oval during India Vs South Africa match.
Vijay Mallya booed by Indian fans
Indian businessman Vijay Mallya was booed at The Oval during India Vs South Africa match.