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Dream11 partners with PUMA to launch athleisure collection

By Ranjit

Bengaluru, April 22: Dream11, the world's largest fantasy sports platform has entered into a partnership with the global sports brand, PUMA to launch its first athleisure collection in India, just in time for the Indian Premier League's (IPL) 14th edition.

The two sporting powerhouses have co-created an exclusive range under the label - PUMAxDream11.

The merchandise assortment includes t-shirts, flip-flops and caps and will be available online on FanCode Shop, at exclusive PUMA stores and PUMA.com.

With over 100 million users, Dream11 will now be able to connect with sports fans offline while tapping into the athleisure market in India which is growing at a rate of 20-25 per cent annually.

Taking fan engagement to the next level, the first collection was launched just in time for IPL 2021.

The collaboration also includes an Autumn-Winter range which will exclusively be available during the upcoming ICC T20 World Cup hosted in India.

The designs under the PUMAXDream11 collection are branded under the campaign theme 'Dream It. Own It'.

Talking about the collaboration with PUMA, Harsh Jain, CEO & Co-Founder, Dream11 & Dream Sports, said, "We're excited to launch our first athleisure collection along with PUMA, the largest sports brand in India. PUMA shares our belief in making sports better for all, and we're certain that this collaboration will strengthen Dream11's offline brand affinity and loyalty. We're sure that this sporty collection will resonate with both our 100 million users and PUMA brand champions."

Abhishek Ganguly, Managing Director of PUMA India and Southeast Asia, shared his views, "Dream11 and PUMA share a common vision to grow the culture of sports in India. As pioneers of fantasy sports in the country, they understand the pulse of sports enthusiasts and have been powering this ecosystem by giving fans a platform to follow, track and actively engage with the game. We're happy to partner with Dream11 to launch their first athleisure collection. Creating an exclusive PUMAxDream11 range will give their 100 million users access to sport-inspired merchandise infused with PUMA DNA."

PUMAxDream11 complete collection is exclusively available on FanCode Shop on d11.co.in/Dream11xPUMA at select PUMA stores and on Puma.com.

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Story first published: Thursday, April 22, 2021, 15:27 [IST]
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