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FanCode bags exclusive rights of European Cricket Championship

By Ranjit

Bengaluru, September 9: The European Cricket Network (ECN) has announced FanCode -- India's premier digital sports destination for all fans -- as the exclusive broadcast partner in India for the newly launched international T10 league -- Dream11 European Cricket Championship (ECC21).

The International Cricket Council (ICC) sanctioned event has all the hallmarks of a Mini World Cup in Europe.

Cricket Espana will host the first edition of the month-long ECC21 at the picturesque Cartama Oval, Spain, featuring almost 100 matches from September 13 to October 8.

The 15 participating teams in the inaugural season of ECC21 are England Amateur XI, Spain, Italy, Germany, Austria, Norway, Romania, Sweden, Belgium, Hungary, Czech Republic, Portugal, Finland, Luxembourg and Netherlands XI.

FanCode is currently live streaming the ongoing Caribbean Premier League T20 for the Indian audience. The franchise-based global T20 tournament has reached its business end and will conclude on September 15.

FanCode to live stream CPL 2021 in India exclusively FanCode to live stream CPL 2021 in India exclusively

The comprehensive partnership between ECN and Dream Sports, the parent company of Dream11 and FanCode, will bring the holistic experience of ECC21 to Indian sports fans and Dream Sports' 125 million users. FanCode will be the official broadcast partner in India and Dream11 the title sponsor and official fantasy sports partner.

The new venture sees 15 teams in three groups of five, with each group meeting over a separate week of T10 action. Each group will feature 24 T10 games - a double round-robin and a play-off. The leading two countries in each group will advance to a finals week scheduled from October 4 to 8.

Talking about ECC21, the brainchild of Daniel Weston, ECN Founder, said, "European cricket is incredibly multi-cultural, with cricket loving natives and immigrants new to Europe combining to develop the game. Thanks to the many diverse backgrounds of the cricketing talent on display, this new Championship will have the feel of a mini-World Cup, where talented international cricketers come together to represent their countries in this novel and exciting T10 format."

Roger Feiner, CEO ECL AG, said, "Since we started working with Dream Sports for the European Cricket League in 2019 and later the European Cricket Series, it has been a state-of-the-art co-operation. This new national team tournament promises to be a mini-World Cup where we propel our partnership to an even higher level. We're very proud to work with such a professional company in the world of sports."

Vikrant Mudaliar, Chief Marketing Officer of Dream Sports, said, "We're pleased to partner with ECN for the newly launched 'Dream11 European Cricket Championship'. The shorter formats of cricket are a huge hit among younger sports fans, and we're sure it'll be well received in India and generate interest among 125M users across Dream11 and FanCode."

Prasana Krishnan, Co-Founder of FanCode, said, "We're excited to bring the first European international T10 championship to Indian cricket fans. With 15 national teams, this is indeed the mini-World Cup in Europe and a great opportunity to take European cricket's popularity to the next level. FanCode will provide a personalised sports experience for ECC21, with many user-first features like interactive data overlays, fastest ad-free live scores, in-depth sports statistics and analytics, and much more."

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Story first published: Thursday, September 9, 2021, 9:31 [IST]
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