Kohli is up there with the leading actors of the country as the flambouyant batsman tops the brand valuation list for the third year running.
According to a study by global advisory firm, Duff and Phelps, the Indian skipper's valuation rose by a whopping 39% to $237.5 million in 2019.
Kohli left behind the likes of Bollywood stars Akshay Kumar, Deepika Padukone, Ranveer Singh and the king of bollywood - Shah Rukh Khan as well. Meanwhile, Padukone, who was ranked at number two last year, has slipped to number three with a brand valuation of USD 93.5 million, while Kumar has replaced her as the second most-valued celebrity, the report said.
MS Dhoni is also in the top-10 as the former skipper is ranked 9th with a valuation of USD 41.2 million. Sachin Tendulkar takes the 15th spot on the list, while Rohit Sharma is a new entrant in the top-20 list. The India opener is ranked 20 on the list.
The top-20 celebrity brands are from cricket and films and are collectively worth over USD 1.1 billion.
The agency said it relied on a brand analysis, endorsement value and brand multiple parameters while determining the value of a particular celebrity brand.
(With inputs from PTI)