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IPL Media Rights sold for INR 48,390 crore at auction; Star retains TV rights, Viacom18 gets digital deal

Mumbai, June 12: The e-auction for IPL Media Rights for the 2023-2027 cycle has broken the ceilings as the BCCI attracted a total bid of INR 48,390 crore in the e-auction which went for three days. The television rights in India for the next five-year cycle have been sold for a whopping INR 23,575 crore to Star India while the digital rights made the BCCI richer by INR 23,758 crore. Viacom18 bought digital rights.

Base Price:

The base price for all the packages for broadcasting set by the Board of Control for Cricket in India (BCCI) was around 90 crore, which included TV Rights, Digital Rights, and Non-Exclusive Digital (18 matches) and the Rest of the World. The e-auction process, which began on Sunday (June 12), breached the 100-crore mark on the first day of bidding.

IPL has now become the second most valued sporting league in the world in terms of per match value.


E-Auction Day 3 Highlights:

BCCI Secretary, Jay Shah: "I am thrilled to announce that STAR INDIA wins India TV rights with their bid of Rs 23,575 crores. The bid is a direct testimony to the BCCI's organisational capabilities despite two pandemic years."

Jay Shah: "Since its inception, the IPL has been synonymous with growth & today is a red-letter day for India Cricket, with Brand IPL touching a new high with e-auction resulting in INR 48,390 crore value. IPL is now the 2nd most valued sporting league in the world in terms of per match value!"

Jay Shah: "Viacom18 bags digital rights with its winning bid of INR 23,758 crores. India has seen a digital revolution & the sector has endless potential. The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the Digital India vision."

Viacom won the bid for Package C with INR 3,273 cr (33.24 cr per match for 98 matches). The base price - at INR 16 crore per game for 98 games - was INR 1568 crore.

What it means is that Digital Value has surpassed the TV. Per match value of entire digital (Package B & C) now stands at INR 57.98 crore (average combine of 410 + 18 select matches) compared to TV's INR 57.4 crore.

Package D: INR 1,058 crore (INR 2.6 crore/match) sold to Times Internet for MENA Countries & USA and Viacom18 for Australia-NZ, SA & UK.


E-Auction Day 2 Highlights:

End of the bidding process on Day 2

Package A (TV) goes to Star (Disney)

Package B (Digital) goes to Viacom18 (Voot)

Package C closed on Day Two at Rs 18.5 crore per game. The total number of matches in package C is 98.

So far the total cost of all IPL rights put together now is INR 46,700 crore.

Bidding for C & D will continue on June 14.

The television rights have been sold for INR 23,575 crore for Television rights at the cost of INR 57.5 crore per game. Digital Rights sold for INR 20,500 crore at a cost of INR 50 crore per match.

TV final bid: INR 57.5 crore per game and a total of INR 23575 crore.

Digital Final bid: INR 48 crore per game and a total of INR 20,500 crore.

Total: INR 44,075 crore for 410 matches.

Early reports claimed that Sony - who were the first broadcasters of IPL until 2017 - surprised all to win back the IPL media rights at a staggering price of INR 23,575 crore (television). However, by evening it was claimed that Star-Disney - the current broadcasters - were the eventual winners.


E-Auction Day 1 Highlights:

The total reserve price for 74 matches per year in the 2023-2027 cycle was set at Rs 32,980. But the latest development confirms that the BCCI is likely to receive near INR 45K-50K crore in the media rights.

During the IPL 2023-2027 cycle, a minimum of 410 matches are going to be held and going with the current figures of INR 100 crore per game the IPL's value is going to cross INR 41000 crore.

By the time the bidding process ended on day one, IPL is set to fetch INR 105 Crore per match.

At the end of the bidding process on Day 1, things stand at:

Package A (TV Rights): INR 23,370 Crore (57 Crore per game)

Package B (Digital): INR 19,680 Crore (48 Crore per game)

Per match price: INR 105 Crore.

Total: INR 43,050 Crore.

The BCCI fetched INR 16347.50 crore for the 2018-2022 cycle from Star Sports and Disney+Hotstar.

The report further added that the bidding might also see Digital Rights closing the gap on TV rights value due to the smartphone revolution and mobile data boom in the country.

The base price for the TV Rights was fixed at INR 49 crore and INR 33 crore for Digital. The report claimed that so far, the Digital bidding value has reached INR 48 crore while the TV remains at INR 57 crore.

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Read more about: bcci ipl 2022 cricket t20 ipl
Story first published: Sunday, June 12, 2022, 17:42 [IST]
Other articles published on Jun 12, 2022