Get Instant News Updates
Enable
x
Notification Settings X
Time Settings
Done
Clear Notification X
Do you want to clear all the notifications from your inbox?
Settings X

Pink Ball Test shatters record, creates 2 billion viewing minutes: BARC

Pink Ball Test shatters record, creates 2 billion viewing minutes

New Delhi, March 24: The first-ever pink ball Test in the country between India and Bangladesh last November was viewed by 43 million people and clocked 2 billion viewing minutes -- which was also the highest viewership for a first day of any Test match played over 2018-19, the BARC has said.

After Sourav Ganguly became the BCCI President, he ensured India take up the pink ball challenge after initial resistance when the team refused to play a D/N contest in Australia.

The second Test between Virat Kohli's India and Bangladesh was played under lights at Eden Gardens amid a lot of hype and packed crowd. The match, part of the ICC World Test Championship, got over early on Day 3 with the hosts winning by an innings and 46 runs to wrap the series 2-0.

It was a no-contest but the thrill of watching cricketers play under lights in white flannels with a pink SG ball saw many glued to their TV sets.

Beyond cricket, the most watched sports in 2019 were kabaddi, wrestling and football. Together, they consumed 85% of viewing minutes of non-cricket events. Sports channels saw a growth of 17% (viewing minutes) over 2018.

 
For Quick Alerts
Subscribe Now
For Quick Alerts
ALLOW NOTIFICATIONS
For Daily Alerts

Love Cricket? Prove it! Play myKhel Fantasy Cricket here

Story first published: Tuesday, March 24, 2020, 16:43 [IST]
Other articles published on Mar 24, 2020