La Liga feature: Story behind matchday posters of Leganes

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April 19 2024, 07:30 PM

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Bengaluru, May 15: Football is supposed to be fun. And nowhere is that clearer than at Leganes, the La Liga club that has over the past few seasons had a lot of fun with the marketing material ahead of every home game.

Before each match at their Butarque stadium, the Leganes marketing team produce a pair of promotional posters many of which have gone viral around the world.

By injecting humour into the way they promote their upcoming fixtures, Leganes have won admiration from across the footballing community, both in Spain and abroad.

They have become renowned for it. Perhaps most importantly, though, the club is experiencing a boom at the ticket offices and attendances have been growing and growing since the club won its first ever promotion to La Liga in the summer of 2016.

By working with Alberto Pascual and Sergio Cid of the Hugin & Munin marketing agency, Leganes started to launch their now-famous posters, with the reasoning being that humour can appeal to both home and away fans when it comes to promoting attendance at matches.

With the help of MSL Media inputs, myKhel.com looks at some of the best matchday posters of Leganes.

Vs Almeria, 2015-16

The poster was released as Leganes were pushing for a first-ever promotion to the La Liga top flight.

They used the famous ‘Lunch atop a Skyscraper' photo to depict the sense of calm despite their lofty position.

Vs Barcelona, 2016-17

Leganes promoted their first-ever top-flight meeting with Barcelona by joking about Lionel Messi's almost god-like abilities.

Using the common religious phrase, injecting humour and even playing with the Argentine's ‘D10S' nickname, the club joked tongue in cheek that they would prefer the Barcelonaa star to have an off day!

Vs Valencia, 2016-17

Leganes were faced with the prospect of facing Valencia in an early midday kick-off.

The La Liga outfit joked that they have an advantage against a club linked inextricably with bats, a nocturnal animal.

Vs Sevilla, 2017-18

As Leganes battled Sevilla in the Copa del Rey semi-finals, the club called for the fans to back the team with a reference to the popular gameshow Who Wants to Be a Millionaire?

The graphic depicted a question asking which team out of the two would make it to the final, with then-coach Asier Garitano unsure of the answer. The caption then referred to all lifelines being used up, apart from that of the crowd's support.