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PokerBaazi partners with SHIELD to enhance fraud prevention capabilities

PokerBaazi, India's biggest platform for poker enthusiasts, has partnered with SHIELD, the global risk intelligence company to preserve fairplay on their platform.

PokerBaazi partners with SHIELD to enhance fraud prevention capabilities

New Delhi, Aug 16: PokerBaazi, India's biggest platform for poker enthusiasts, has partnered with SHIELD, the global risk intelligence company to preserve fairplay on their platform and continue providing a safe experience to users by ensuring only genuine players have access to the platform.

Baazi Games' flagship gaming product, PokerBaazi, is a pioneer in India's skill-gaming industry. Its audience today comprises over 2 million seasoned and new poker enthusiasts competing on a single integrated gaming platform. The partnership will strengthen PokerBaazi's existing fraud prevention capabilities with SHIELD's real-time risk intelligence.

Equipped with SHIELD's Device Intelligence solution, PokerBaazi will be able to proactively detect malicious behavior before fraudsters strike, allowing them to stop risky users from participating in any game before they have the chance to.

India is home to 420 million online gamers, with annual revenue from real-money gaming companies forecasted to reach INR 61.3 billion by 2025. Online poker is one of the most popular sectors of online gaming in India because of its skill factor and high user engagement. However, online poker platforms have also seen their fair share of fraud.

Opportunistic players create multiple accounts to collude and rack up rewards. This creates an unfair playing field for other gamers, which adversely affects user trust and the integrity of the platform.

PokerBaazi has built a robust in-house in-game fraud prevention system and with SHIELD's technology will be further enhancing the prevention of activities such as chip dumping and multi-accounting. This provides PokerBaazi's gamers with a level playing ground and a high level of security - similar to what they would experience at a live poker tournament.

"PokerBaazi has always been committed to bringing a world poker experience to our players across India which is similar to the thrill of playing an offline game of poker. Ensuring fairplay is the key component to the success of this mission. We have a zero-tolerance policy against anyone that tries to mess with our player experience. Our partnership with SHIELD has been instrumental in helping us ensure a trusted and fair gaming experience for all - a win-win outcome for us", said Avneet Rana, Co-Founder and Chief Technology Officer at Baazi Games.

Avneet Rana, Co-Founder Baazi Games

"Trust is the backbone of any real-money gaming site. In an up-and-coming online gaming market like India's, security has become a quintessential element for any successful skill-gaming organisation. We're thrilled to be partnering with PokerBaazi to safeguard their tournaments - and users - from fraud and abuse. This collaboration will help fuel continued confidence in PokerBaazi's stellar player experience as they continue to drive growth across India and beyond," added Justin Lie, Founder and CEO of SHIELD.

About PokerBaazi

PokerBaazi.com is India's biggest online poker platform that provides potential customers with an opportunity to play poker in a safe and secured manner. The award-winning gaming mobile and desktop app provide 24/7 customer support, a user-friendly interface as well as a wide array of tournaments, making PokerBaazi.com an engaging platform to get involved with. Spearheaded by Founder & CEO of Baazi Games - Mr. Navkiran Singh, the platform currently has 2 million-plus registered users, which depicts a mushrooming growth of the platform's reach since its inception in late 2014. The achievements of PokerBaazi.com are unprecedented, as it stands as a pioneer in the online poker landscape by organizing India's hunt for gold medalists in poker through the prestigious National Poker Series.

About SHIELD

SHIELD is the world's leading risk intelligence company, empowering online businesses to stop fraud, build trust, and drive growth. Powered by the latest AI technology, SHIELD combines cutting-edge device fingerprinting with its proprietary Global Intelligence Network to detect new and unknown fraud threats in real-time. SHIELD offers a range of solutions that span device fingerprinting, enterprise-grade protection, ad fraud prevention, and alternative credit risk intelligence. With offices across the globe and customers on every continent, SHIELD is rapidly achieving its global mission - to shield the world from all online fraud.

Source: Media Release

Story first published: Tuesday, August 16, 2022, 16:41 [IST]
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