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Dorna Sports and La Liga join hands in fight against audio-visual piracy


Bengaluru, February 6: MotoGP commercial rights holder Dorna Sports and La Liga have entered into a tie-up which will see the Technological Content Protection department of Spain's Premier Division football lend its services to the protection of the audio-visual rights of the FIM World Championships.

With the signing of this agreement, both Dorna Sports and La Liga reinforce their commitment to the fight to protect legal content distribution, from a global perspective and in collaboration with television operators and digital platforms.

As part of this deal, La Liga will use its own tools in order to monitor and eliminate illegal MotoGP and World Superbike Championship's (WSBK) audio-visual content hosted on social networks, digital platforms and mobile apps.

The partnership includes the Italian-based Dorna WSBK Organisation, which runs WSBK.

Fake profiles that make fraudulent use of the logotype and name of Dorna Sports will also be monitored and eliminated, as well as those pertaining to Dorna's Championships.

In addition, La Liga's human, technical and legal resources will be used to monitor and de-index those pages that use illegal Dorna Sports content from search engines. The tools created by the LaLiga Content Technology Protection team also allow the tracking, pursuit and compilation of legal evidence in order to fight illegal transmissions via IPTV and Cardsharing.

La Liga President Javier Tebas spoke about the joint venture, "With this alliance, La Liga extends its commitment to fighting audiovisual piracy. Joining with Dorna Sports motivates us to keep working to protect competitions' audiovisual value. Fighting against piracy is a top priority for La Liga and we'll continue to invest in technical tools and human resources to keep advancing in this field."

Dorna Sports Managing Director Manel Arroyo shared his views, "The signing of agreement shows our commitment to the fight against piracy. The protection of audio-visual rights has been of utmost importance as due to the attractive nature of the content, it suffers much more from the consequences of piracy. Both MotoGP and WorldSBK will greatly benefit from the tools created by La Liga's technological team, which is a global point of reference and therefore a guarantee of security for our Championships."

(With MotoGP inputs)

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Story first published: Thursday, February 6, 2020, 11:06 [IST]
Other articles published on Feb 6, 2020
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