Bengaluru, July 12: Rusev is the current number one contender for WWE Championship. He won a huge Gauntlet Match on Smackdown Live to earn the rights. This is the first time that the promising talent will have an opportunity to compete in a prime championship match. He has waited for this opportunity for the last two years.
There was never a doubt about the talent that Rusev possesses. But he was barred from the main event scene due to some backstage obstacles. Rusev has always been an outspoken superstar that automatically dragged him to troubles in recent times. He was also forced to sacrifice a match against the Undertaker at Greatest Royal Rumble.
The backstage obstacles was the main reason WWE official did not give him the opportunity despite the success of 'Rusev Day’ gimmick. This is still one the most popular chants in the WWE right now despite some roadblocks. Now as the contender’s spot has been secured by him, the chants are likely to be even louder.
This will increase the merchandise sales of the Bulgarian Brute which often decides the reigning champions in the company. It’s almost certain that Rusev should become the new WWE champion at Extreme Rules, judging from that perspective.