PV Sindhu Leads the Way as PUMA India Officially Steps into Badminton with Multi-Year Partnership

PV Sindhu, a celebrated figure in Indian sports and a two-time Olympic medallist, has recently embarked on a new journey by entering into a multi-year ambassadorial contract with PUMA India. This partnership signifies PUMA's foray into the badminton arena, with Sindhu at the forefront.

Her illustrious career, which includes being the first Indian to clinch five badminton world championship medals along with numerous awards such as the Khel Ratna, Padma Shri, Padma Bhushan, and Arjuna Award, has not only put India on the global badminton map but also helped in proliferating the sport's popularity within the nation.

"The partnership with PUMA India isn't just about being part of something bigger—it is an opportunity to connect with those who value pushing boundaries and embracing challenges," said PV Sindhu.

She expressed her enthusiasm for joining the PUMA family, emphasizing the brand's alignment with her belief in the transformative power of sports. Sindhu hopes to use this collaboration to motivate others, particularly women, to embrace challenges and pursue excellence both in sports and life.

PUMA's collaboration with Sindhu arrives at a pivotal time when badminton's popularity is skyrocketing in India. Currently, the sport boasts over 50 Indian players ranked in the global top 100, and it has experienced a significant 65% increase in active participation over the last four years.

With a fan base of 57 million, according to a Google-Deloitte Think Sports report from 2024, badminton holds a strong appeal, especially among the younger generation, making it the second-most played sport in the country after cricket.

Karthik Balagopalan, Managing Director of PUMA India, expressed his excitement about Sindhu's inclusion in the PUMA family, highlighting her role as a source of inspiration for millions.

"Sindhu is a legend and a trailblazer," he stated, acknowledging her impact on badminton in India and her alignment with PUMA's mission to propel sports forward and inspire young athletes, particularly young women, to dream big.

With the aim of enhancing the allure of badminton among youth and leveraging the sport's growing popularity, PUMA and Sindhu's partnership is set to revolutionize the sport's landscape in India.

Their collaboration underscores PUMA's commitment to supporting women in sports, marking an exciting chapter in their mutual journey. The partnership will officially kick off at the India Open 2025 in Delhi, setting a precedent for badminton's future in the country.

This collaboration positions Sindhu among PUMA's esteemed athlete ambassadors, including cricket stars Harmanpreet Kaur and Mohammed Shami, Olympian Sarabjot Singh, Paralympian Avani Lekhara, and international legends like Usain Bolt and Neymar Jr. It represents a significant step toward establishing India as a formidable force in global badminton.