Dhoni Invests in Tagda Raho: Powering the Resurgence of Traditional Fitness

Former Indian cricket captain Mahendra Singh Dhoni has recently invested in Tagda Raho, a fitness startup based in Bangalore, with the goal of revitalizing traditional Indian workout methods.

Dhoni's collaboration with Tagda Raho underscores his dedication to fostering a healthier India by blending traditional exercises with modern fitness techniques. The startup, recognized for integrating Indian fitness equipment with contemporary training methods, aims to extend its influence beyond Bangalore.

Tagda Raho stands out by combining traditional Indian fitness tools like Gada, Mudgars, Vajra, and Sumtola with innovative workout routines, attracting attention from a diverse audience.

This distinctive fusion has captured the interest of not only fitness enthusiasts but also professional teams and institutions such as the Lucknow Super Giants, Haryana Steelers, and the National Cricket Academy (NCA). Their inventive training approaches have gained recognition, establishing the brand's credibility in the industry.

According to Dhoni, "Fitness is and has been a part of my life; when I was young in the form of sports and now it has evolved to making workouts a part of my everyday routine." He resonates with Tagda Raho's intrinsic Indian approach, focusing on activating dormant muscles while enhancing core strength, stability, and mobility.

Dhoni's investment aligns with his vision of nurturing grassroots-level growth for indigenous brands.

Expressing his enthusiasm, Dhoni stated, "I believe in investing in startups and homegrown brands that I can help grow from a grassroots level."

His partnership with Tagda Raho signifies his interest in bringing forgotten workouts back into prominence. He emphasized, "I am very excited to be part of the brand's vision in expanding and taking the workout to all corners of the country."

Rishabh Malhotra, Tagda Raho's founder, highlighted Dhoni's role as a fitness icon and his contribution to supporting indigenous brands. Malhotra stated, "His dedication to fitness and supporting homegrown brands perfectly aligns with our mission to empower individuals to lead healthier lives and add a new dimension to Indian physical culture."

Malhotra emphasized the brand's aspiration to broaden its training centers across India and even venture into international markets, leveraging Indian fitness practices for a global impact.