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Dhoni, Sehwag to wear body paint to promote sponsor

Posted By: Manoj Kumar Ramesh

Mumbai, Jan 12 (PTI) India captain Mahendra Singh Dhoniand dashing opener Virender Sehwag will sport body paints aspart of the ICC Cricket World Cup 2011 campaign by soft drinkmanufacturer Pepsi.

Feisty off-spinner Harbhajan Singh, batsmen Suresh Rainaand Virat Kohli would also be part of the soon-to-be-launchedcampaign for the mega event, a media release said today.

Pepsi is one of the global sponsors for the World Cup2011, commencing on February 19 and the body paint campaign isan attempt to bring alive the passion that these cricketershave for their game, the release said.

"With our innovative Cricket World Cup campaign we wantedto reflect the same fervour and energy that the fans and theplayers have. And what can be more passionate than wearing iton your body?," Sandeep Singh Arora, Pepsico India''s Executivevice-president (Marketing), said.

Story first published: Wednesday, January 12, 2011, 15:00 [IST]
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