Dream11 replaces Byju's as new Team India Lead Sponsor ahead of West Indies tour

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The Board of Control for Cricket in India (BCCI) on Saturday announced Dream11, India’s biggest fantasy sports gaming platform as Team India’s lead sponsor for the period of three years. The development comes after Byju's premature exit earlier this year.

Dream11 will be seen on Team India jerseys starting from the Test series against the West Indies, the team’s first assignment in the ICC World Test Championship 2023-25 cycle.

India recently had a new kit sponsor too with Adidas coming on board as they provided kit during the World Test Championship final against Australia. They replaced Killer Jeans, who were temporary kit sponsors till March 2023 after MPL Sports pulled out as kit sponsor in January. Mobile Premier League Sports opted out of their deal that was supposed to run till December 2023.

In the past, Sahara and Wills were among the long-serving sposors in the past followed by Star India before Byju's became the sponsor.

Commenting on the partnership, Mr Roger Binny, BCCI President said, “I congratulate Dream11 and welcome them on board again. From being BCCI’s official sponsor to now being the lead sponsor, the BCCI-Dream11 partnership has grown from strength to strength.

"It is a direct testament to the trust, value, potential and growth that Indian Cricket offers. As we prepare to host the ICC World Cup later this year, enhancing fan experience is among our top priorities and I am confident that this partnership will help us elevate the fan engagement experience.”

Commenting on the partnership, Mr Harsh Jain, Co-Founder & CEO, Dream Sports said, “As a long-standing partner of BCCI and Team India, Dream11 is thrilled to take our partnership to the next level. At Dream11, we share our love for cricket with a billion Indian cricket fans, and it is a matter of pride and our privilege to become the lead sponsor for the National team. We look forward to continue supporting the Indian sports ecosystem.”