Hardik Pandya launches new Company days after announcing Divorce

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Hardik Pandya unveiled his new brand identity and a premium range of performance wear on Sunday (July 21), days after announcing his separation from Natasa Stankobic.

The India all-rounder has embarked on a new horizon of investment, marking a significant milestone in his illustrious career.

An extension of Hardik, the distinct identity through the logo and the range aids to forge a deeper connection with fans and foster a sense of community. The player has also collaborated with Fancode Shop for his business, and the launch event was held in Mumbai showcased the innovative and stylish collection that reflects Pandya and his unique aura.

The range has been handpicked by Hardik Pandya, with complete involvement in the process, including design inputs and selection of fabrics. The apparel range offers both style and performance, and has been designed for casual wear as well as high-intensity workouts. The fabrics are lightweight, breathable and flexible, ensuring maximum comfort and durability - perfect for keeping up with the most demanding fitness routines. The first drop will include t-shirts, vests, polos, shorts and jackets. Multiple drops will follow throughout the year with new designs and products, including polos and joggers.

Speaking about it, Hardik Pandya, said "I really wanted to create something that embodies my journey and connects with today's youth who are unstoppable despite what life throws at them. I am excited to see this come alive with the performance wear range with FanCode Shop. By launching the identity and the range that I personally use and believe in, I feel like I'm sharing a piece of my daily routine and philosophy with my fans. I hope fans will enjoy wearing this as much as I've enjoyed creating it!"

The India all-rounder recently lost his vice-captain post from the Indian team. He was supposed to be the next T20 captain but Suryakumar Yadav was appointed in the role. Hardik will be playing in the T20 series against Sri Lanka which starts on July 27.