ICC World Twenty20 live on TV in China for first time

New Delhi, Aug 18 (UNI) The ESPN STAR Sports, which has acquired broadcast rights in partnerhip for the first edition of the World Twenty20 to be held in September in South Africa, will for the first time ever bring an ICC event live on television in China.

Covering television and new media platforms including internet and mobile, these distribution partnerships will make the games available to millions of viewers across the world, Mr Manu Sawhney, Executive Vice President, Programming and Marketing, ESPN STAR Sports said here.

The inaugural ICC World Twenty20 will be the first event to be hosted by the Channel as a part of the eight-year agreement with ICC.

ESPN STAR Sports and its affiliate like STAR Cricket will bring the matches to 105 countriesits including India, Sri Lanka, Bangladesh, Malaysia, Singapore, Hong Kong, Indonesia, Thailand and China.

In addition, the sports channel has secured broadcast partnerships with world's leading broadcasters across globe including deals with DirecTV&ATN in North America, Caribbean Media Corporation in the Caribbean, South African Broadcasting Corporation&Super Sports in Africa, Taj TV (TEN Sports) in Middle East, Sky Television Network in New Zealand, Geo in United Kingdom and Pakistan, Premier Media Group in Australia and SuperSport in Greece, Cyprus and Mauritius.

Moreover, discussions with more broadcasters across markets were going on for moe partnership, said Mr Sawhney.

Late last year, ESPN STAR Sports affiliate, EML, was awarded the global telecast rights from the International Cricket Council (ICC) for all of their events from 2007 to 2015.

UNI