IND vs AUS Rivalry Smashes Viewership Records: Perth Test Engages 70.8 Million Viewers on Star Sports

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The ongoing Border-Gavaskar Trophy 2024/25 has delivered record-breaking viewership numbers for Star Sports Network, underscoring the intense appeal of the India-Australia cricket rivalry.

The first Test in Perth shattered records by attracting a staggering 70.8 million viewers on television, with a watch time of 8.6 billion minutes.

This represents a phenomenal 76% growth in reach and a 160% surge in engagement compared to the first Test of India's previous tour to Australia in 2020.

With a 38% increase in Television Rating Points (TVR), the match has earned the title of the highest-rated bilateral away Test since the inception of BARC in 2015.

The excitement carried over to the second Test, with Day 1 alone engaging 29.5 million viewers - a 21% increase over the reach of the pink-ball Test in 2020. Viewers clocked an impressive 1.87 billion minutes of watch time, marking a 44% increase from the corresponding fixture four years ago.

IND vs AUS Rivalry Redefined

The India-Australia rivalry has cemented its position as one of cricket's most intense and closely contested matchups. Dubbed the "Toughest Rivalry," the Border-Gavaskar Trophy has seen iconic moments and legendary performances over the years.

Star Sports Network, the official broadcaster, has played a pivotal role in enhancing the viewing experience. With expert panels, in-depth analysis, behind-the-scenes content, and exclusive player access, the network has brought fans closer to the action, weaving compelling narratives around the rivalry's significance.

Border Gavaskar Trophy: What Lies Ahead

As the five-Test series stands tied at 1-1, the stakes are immense for Team India. A single loss in the remaining three matches could jeopardize their chances of securing a direct qualification to the ICC World Test Championship 2025 final. The third Test, beginning December 14, promises to be a gripping affair, airing exclusively on the Star Sports Network and Disney+ Hotstar.

The Border-Gavaskar Trophy 2024/25 continues to set new benchmarks, reaffirming the unparalleled passion for cricket among Indian fans and the unmatched intensity of the India-Australia rivalry.