Intense bidding expected as BCCI to e-auction five-year broadcasting rights

BCCI hopes for a windfall during the e-auction, a first in history, to sell its broadcasting rights for next five years

Bengaluru, April 2: The BCCI is all set to sell the media rights of bilateral cricket for the next five years on Tuesday (April 3). And for the first time in the sport's history, the selling will be done through an e-auction.

BCCI used to conduct a closed bid in the past years. Mykhel looks at some of the key facts of this process.

Why e-auction

The BCCI CEO Rahul Johri and the Committee of Administrators (CoA) came to the conclusion that e-auction will bring transparency and accountability to the whole process. In fact, it was one of the recommendations of the Lodha Committee.

The process

The companies will file their bid through an online portal and they will be doing it in the incremental bid pattern. The highest bidder will be awarded the bid after all other competitors drop out.

The bidders

There are six companies in the fray - Star India, Sony Network, Facebook, Google, Reliance Jio and Yupp TV. The bidding process starts at 2 pm after the BCCI inspects the feasibility of each bidder.

Categories

1. India television and rest of the world digital rights. 2. Digital rights for Indian sub-continent. 3. Global consolidated rights - combination of television and rest of the world digital rights.

Base price (Per match)

For 2018-19 season: India television and world digital: Rs 35 crore. Indian sub-continental rights: Rs 8 crore. Rest of the world: Rs 43 crore.

For 2019-2023 season: India television and world digital: Rs 33 crore. Indian sub-continental rights: Rs 7 crore. Rest of the world: Rs 40 crore.

India's home schedule during broadcast cycle

2017-18:

June: India vs Afghanistan (1 Test).

2018-19

October-November, 2018: India vs West Indies (2 Tests, 5 ODIs, 3 T20Is).

February-March 2019: India vs Australia (5 ODIs, 2 T20Is).

2019-20

October: India vs South Africa (3 Tests)

November: India vs Bangladesh (2 Tests, 3 T20Is)