IPL 2023: Mumbai Indians partner with Usha International for 10th consecutive year

Mumbai Indians have announced to continue their official partnership with Usha International for the 10th consecutive year.

The much-awaited cricket tournament gets underway on March 31 as the Mumbai Indians play their first game on April 2 at the Chinnaswamy Stadium against Royal Challengers Bangalore. Aligning perfectly with Usha's 'Play' ethos, the partnership bears testimony to Usha's commitment to supporting and promoting a culture of sports and athletics, as well as an active and healthy lifestyle.

This season will have 70 league games and 4 playoff games, played across 12 venues over the course of 52 days. As part of the association, the 'USHA' logo will be prominently visible on the caps and helmets of all Mumbai Indians players. The 'Usha Play' branding will be visible on perimeter boards and screens during the match.

Speaking on the partnership, Komal Mehra, Head - Sports Initiatives and Associations, Usha International said, "To reach a decade-long association with Mumbai Indians is a milestone that echoes the mutual respect and alignment of both brands. We wish the players the best of luck and look forward to witnessing some high adrenalin games this season!"

A Mumbai Indians Spokesperson said, "We are pleased to continue our long-standing partnership with Usha International. Mumbai Indians are glad to be a platform that helps partners leverage and maximise the plethora of opportunities available, helping them reach a wide demographic of fans."

Led by Rohit Sharma, who is captaining Mumbai Indians for the 10th season, the team continues to have a strong mix of experienced as well as exciting young talent, donning the iconic blue and gold including Suryakumar Yadav, Ishan Kishan, Tilak Varma, Jasprit Bumrah, Cameroon Green, and Jofra Archer, amongst others.

(excerpt from agency)