IPL 2023: RCB, CSK lead social media rankings as video views cross 3 billion mark - Check Full List

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The IPL 2023 has been an enthralling tournament for the cricket lovers. It provided utmost unpredictability from the group stages and an epic final saw MS Dhoni's Chennai Super Kings win the Final over Gujarat Titans in the very last ball.

As good as it has been on the field, the tournament has reached similar heights off the field as well, especially in the digital and social media arena.

The IPL 2023 Comscore reports suggest the tournament managed to garner more than a billion action and three billion video views across the leading social media formats.

IPL 2023: Actions and Video Views

The 2023 Indian Premier League saw 1.6 billion actions across Facebook, Instagram and Twitter. The contents mentioning IPL 2023 reached the loftiest heights this year.

Also, there has been a total video views of 3.1 billion related to IPL 2023 across three digital formats Facebook, Twitter and YouTube.

IPL 2023: Brands with Highest Social Media Engagement

According to Comscore Social, the social media engagement is the number of reactions, shares, comments, retweets, loves across platforms like Facebook, Instagram and Twitter.

In IPL 2023, Royal Challengers Bangalore managed to get the highest number of social media actions with a total action crossing 485 million mark. The RCB social media handle posted 1187 times and was the most active brand during the competition.

Mumbai Indians are placed 2nd with 366 million actions, followed by the official Indian Premier League handle which generated 293 million actions.

Top 5 Brands in IPL 2023

Top Post in IPL 2023 Final

Chennai Super Kings' IPL 2023 winning moment was the most reacted post on social media during the season. It managed 3.6 million actions on Instagram and is being named the top post of the IPL 2023.

Chennai Super Kings won their 5th IPL trophy in history, and the snap has since broken the internet where MS Dhoni is seen hugging and lifting his long-time CSK teammate Ravindra Jadeja, who scored the winning runs for them in the Final.