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IPL 2025 Ad Breaks Too Much to Take, Fans Say ‘Ears Are Bleeding’ and ‘Mute It All The Time’ After Hearing the Same Ads Every Day

IPL 2025 has brought more than just cricket to our screens—it’s brought an unrelenting avalanche of ads that are leaving fans frustrated, annoyed, and sometimes, even physically pained.

With an alarming 70% of ads on JioCinema’s Hotstar, it's safe to say that the ad breaks are becoming as much of a spectacle as the game itself. Instead of focusing on the excitement of the match, viewers are left bombarded by repetitive ads for various products, all of which seem to interrupt the flow of the game at the worst possible moments.

IPL 2025 Ad Breaks Too Much to Take

Ads Galore: Brands Taking Over the IPL Viewing Experience?

When the IPL's thrilling cricket action is interrupted by relentless ads after every 5 to 6 , the experience starts to feel less like a sporting event and more like an infomercial marathon. “My XI c**cle me aaja, my XI c**cle me aajaaa” is a jingle that fans can’t escape, and it’s driving them to the brink.

One viewer even said, “I wait for the first ball to be bowled before opening the app. That’s how bad the ads have become.” But that’s not the only way they’re coping. Many fans are resorting to switching to the stump camera just to avoid the barrage of commercials.

Here's a peek at how fans are reacting to the overwhelming number of ads (via Facebook):

  • “I always change to the stump camera after the last ball of the over to avoid these annoying ads. Then, I switch back to the main camera just before the next over starts.”
  • “That 'A*ja mere c**cle mein aaja, aaja mere c**le mein aaja’ ad? I can’t get it out of my head, and honestly, I don’t want to.”
  • “I mute the sound all the time during ads. It’s the only way to survive.”
  • “There’s this one ad with the guy singing 'Din bhar n**henge palang chadh k,’ and his voice is so irritating. It’s like nails on a chalkboard!”
  • “Ek wo coca-cola ki ad... Din b**r nachenge palang chadh ke... lad lad k... marr marr k... his voice is so irritating!”
  • “One more... There should be 'kh**n ke aansoo’!”
  • “Ads k naam pe bas Pan Masala aur Betting Apps dekhte dekhte dimag kharab hogaya!”
  • “Most irritating ad woman saying to her dead husband 'Tum toh Bina term ins**ance liye hi chal g**e!’”

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It’s clear that the IPL audience is fed up, and with the lack of any meaningful change, these frustrating ad breaks are becoming a central talking point of the tournament.

Public Outcry: Is It Time for a Ban on These Ads?

The outcry is growing louder, and many are calling for a ban on these ads during IPL broadcasts. Fans want the same restrictions that apply to tobacco and alcohol ads. But the reality is that these ads often use clever tactics to bypass regulations, and despite the public demand, banning them remains a legal challenge.

The Good Old Days of IPL Ads

Remember when IPL ads used to be fun and catchy? Ads for Kachha Mango Bite, or Mentos, are what many fans fondly recall. Back then, they were a refreshing break from the cricket action. Now, it's just endless rummy and poker ads, making fans yearn for the good old days. One fan even said, “Ads were so cool back in the day. Now, it’s all pan masala and betting apps. Good old days are gone.”

IPL 2025’s excessive ad breaks are turning what should be an exciting cricketing experience into an infomercial nightmare. It’s not just the sheer volume of ads, but the content and impact they have on the youth that raises serious concerns. With fans calling for a ban and a shift in the ad landscape, it’s time for real action to take place.

Story first published: Wednesday, April 9, 2025, 20:41 [IST]
Other articles published on Apr 9, 2025
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