IPL 2025 has brought more than just cricket to our screens—it’s brought an unrelenting avalanche of ads that are leaving fans frustrated, annoyed, and sometimes, even physically pained.
With an alarming 70% of ads on JioCinema’s Hotstar, it's safe to say that the ad breaks are becoming as much of a spectacle as the game itself. Instead of focusing on the excitement of the match, viewers are left bombarded by repetitive ads for various products, all of which seem to interrupt the flow of the game at the worst possible moments.

When the IPL's thrilling cricket action is interrupted by relentless ads after every 5 to 6 , the experience starts to feel less like a sporting event and more like an infomercial marathon. “My XI c**cle me aaja, my XI c**cle me aajaaa” is a jingle that fans can’t escape, and it’s driving them to the brink.
One viewer even said, “I wait for the first ball to be bowled before opening the app. That’s how bad the ads have become.” But that’s not the only way they’re coping. Many fans are resorting to switching to the stump camera just to avoid the barrage of commercials.
It’s clear that the IPL audience is fed up, and with the lack of any meaningful change, these frustrating ad breaks are becoming a central talking point of the tournament.
The outcry is growing louder, and many are calling for a ban on these ads during IPL broadcasts. Fans want the same restrictions that apply to tobacco and alcohol ads. But the reality is that these ads often use clever tactics to bypass regulations, and despite the public demand, banning them remains a legal challenge.
Remember when IPL ads used to be fun and catchy? Ads for Kachha Mango Bite, or Mentos, are what many fans fondly recall. Back then, they were a refreshing break from the cricket action. Now, it's just endless rummy and poker ads, making fans yearn for the good old days. One fan even said, “Ads were so cool back in the day. Now, it’s all pan masala and betting apps. Good old days are gone.”
IPL 2025’s excessive ad breaks are turning what should be an exciting cricketing experience into an infomercial nightmare. It’s not just the sheer volume of ads, but the content and impact they have on the youth that raises serious concerns. With fans calling for a ban and a shift in the ad landscape, it’s time for real action to take place.