IPL 2025: Punjab Kings Unveil ‘BAS JEETNA HAI’ Campaign with Shreyas Iyer & Ricky Ponting — A Roar Across Cricket Fans

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As the countdown to the TATA IPL 2025 begins, Punjab Kings have roared into the spotlight with the launch of their official campaign - 'BAS JEETNA HAI'.

The high-octane campaign was unveiled ahead of their season opener against Gujarat Titans, setting the tone for what promises to be a thrilling ride for the Punjab-based franchise.

In a dynamic and visually stunning campaign video, the spotlight falls on the team's core stars, showcasing both their grit on the training ground and their charisma off the field. Captain Shreyas Iyer leads from the front, alongside Head Coach Ricky Ponting, exuding confidence and purpose. The video features key players including Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen, all captured in powerful cinematic frames.

One of the campaign's most electrifying moments sees pace spearhead Arshdeep Singh let out a lion's roar-'sher di dahaar'-perfectly embodying the fearless and spirited attitude synonymous with Punjab Kings. Complementing this imagery are the stirring vocals of Punjabi singing sensation Parmish Verma, adding a soulful, authentic touch that echoes the heart of Punjab.

Adding depth to the campaign, Punjab Kings have also celebrated their domestic strength. Special appearances in the campaign video by Shashank Singh, along with local heroes Harpreet Brar, Prabhsimran Singh, and Nehal Wadhera, underline the franchise's commitment to nurturing homegrown talent. The presence of rising stars Priyansh Arya and Musheer Khan signals the team's future-ready approach and a strong bench of Indian cricketers eager to make their mark.

Speaking about the new campaign, Satish Menon, CEO of Punjab Kings, said:
"With this campaign, we're not just showcasing our team-we're celebrating a spirit. 'Bas Jeetna Hai' is more than a tagline. It's an emotion every Punjab Kings fan lives by. We're building a fun and fearless identity-on the field and off it. The atmosphere in the camp perfectly reflects what we've envisioned, and the boys are ready to give it their all."

He further added, "I'm confident fans will connect deeply with this campaign. Here's wishing the team a memorable and successful season ahead."

The Kings' campaign has quickly struck a chord with fans across social media platforms, with supporters from all corners echoing the sentiment of 'BAS JEETNA HAI'-a call to rise above challenges and play with heart, pride, and hunger for victory. The campaign video has already garnered impressive engagement numbers within hours of its release, with fans lauding the franchise's fresh, energetic approach.

Punjab Kings will kick off their IPL 2025 journey tonight against Gujarat Titans at the iconic Narendra Modi Stadium in Ahmedabad. It's a challenging start, facing a formidable opponent in their own den, but the energy in the Kings' camp suggests they are more than ready for the test. Following the Ahmedabad fixture, the team will head to Lucknow for an away clash against Lucknow Super Giants.

After two crucial away fixtures, Punjab Kings will return to their brand-new fortress-the New PCA Stadium in New Chandigarh. The much-anticipated homecoming will see them face off in back-to-back blockbuster games against Rajasthan Royals and Chennai Super Kings. The new stadium, with state-of-the-art facilities and a lively atmosphere, is expected to be buzzing with passionate home supporters donning the team's iconic red and gold colours.

Under the guidance of the legendary Ricky Ponting and with a balanced squad featuring a fine blend of experienced internationals and dynamic young Indians, Punjab Kings are looking to make a serious statement this season. The addition of versatile all-rounders like Glenn Maxwell and Marcus Stoinis provides a depth that the squad had previously missed, while the bowling unit led by Arshdeep Singh, Lockie Ferguson, and Yuzvendra Chahal promises firepower and variety.

The campaign also hints at Punjab Kings' evolving approach - not just chasing victories but creating moments that their fans will cherish. With the slogan 'BAS JEETNA HAI' resonating across practice sessions and team meetings, the Kings seem to have found a mantra that blends determination, unity, and Punjab's trademark vibrance.

As the IPL 2025 kicks off for Punjab Kings, the focus will not just be on match results but on building a strong, attacking brand of cricket that aligns with the campaign's fearless ethos. The players look in high spirits, and the fanbase is more hopeful than ever before. With a packed schedule and exciting fixtures on the horizon, the message is clear from the Punjab Kings' camp: this season, 'BAS JEETNA HAI'.