Modern cricket stars now command enormous influence both on the field and across digital platforms. Their aggregated followings not only add to their personal brand but also translate into substantial revenue from sponsored content and digital advertisements.

Curious about who’s raking in the most cash per post? We've got the scoop on the top 10 IPL 2025 players, ranked from the biggest digital megastars to the up-and-comers with their followings across Instagram, X, and Facebook. Dive in to explore the details!

For IPL 2025, the digital influence of players translates into formidable endorsement deals and lucrative social media revenue streams. With millions of followers across multiple platforms, these cricket stars have become prime targets for brands seeking to tap into their loyal fanbase.

Detailed Breakdown Of The Dual Power of Cricketing Prowess and Digital Influence

1. Virat Kohli (Royal Challengers Bengaluru)

• Instagram: 270 million

• X (formerly Twitter): 66.2 million

• Facebook: 51 million

• Combined Total: Approximately 387.2 million

Virat Kohli’s posts command premium rates. He is estimated to earn around ₹50,00,000 per sponsored post, with digital endorsements generating nearly ₹2,00,00,000 per month. His consistent engagement makes him the go-to influencer for top-tier global brands.

2. Rohit Sharma (Mumbai Indians)

• Instagram: 42.9 million

• X (formerly Twitter): 24 million

• Facebook: 20 million

• Combined Total: Approximately 86.9 million

Rohit Sharma’s approachable persona and on-field performance enable him to earn roughly ₹30,00,000 per sponsored post. His monthly social media ad revenue is projected to be close to ₹1,20,00,000, establishing him as one of cricket’s most marketable faces.

3. MS Dhoni (Chennai Super Kings)

• Instagram: 49.2 million

• X (formerly Twitter): 8.5 million

• Facebook: 27 million

• Combined Total: Approximately 84.7 million

The legendary Dhoni’s trusted image allows him to secure endorsements estimated at around ₹35,00,000 per sponsored post, contributing to a projected monthly revenue of nearly ₹1,50,00,000.

4. Hardik Pandya (Mumbai Indians)

• Instagram: 39.3 million

• X (formerly Twitter): 10.6 million

• Facebook: 12 million

• Combined Total: Approximately 61.9 million

Hardik Pandya’s energetic and relatable persona enables him to command about ₹20,00,000 per sponsored post. His digital presence is estimated to generate roughly ₹80,00,000 per month in ad revenue.

5. KL Rahul (Delhi Capitals)

• Instagram: 22 million

• X (formerly Twitter): 9 million

• Facebook: 10 million

• Combined Total: Approximately 41 million

KL Rahul’s robust digital presence and appeal among younger audiences help him earn an estimated ₹25,00,000 per sponsored post. His social media efforts translate to around ₹1,00,00,000 per month in revenue from advertisements.

6. Jasprit Bumrah (Mumbai Indians)

• Instagram: 19.9 million

• X (formerly Twitter): 5.8 million

• Facebook: 9.5 million

• Combined Total: Approximately 35.2 million

Bumrah’s growing digital influence sees him earning about ₹13,00,000 per sponsored post. His digital endorsements contribute to an estimated monthly revenue of around ₹50,00,000.

7. Ravindra Jadeja (Chennai Super Kings)

• Instagram: 10.1 million

• X (formerly Twitter): 5.7 million

• Facebook: 10 million

• Combined Total: Approximately 25.8 million

Jadeja’s authentic off-field content enables him to earn roughly ₹15,00,000 per sponsored post. His social media channels are projected to generate around ₹55,00,000 per month in ad revenue.

8. Rishabh Pant (Lucknow Super Giants)

• Instagram: 14.9 million

• X (formerly Twitter): 4.5 million

• Facebook: 5.7 million

• Combined Total: Approximately 25.1 million

Pant’s vibrant and youthful image helps him secure an estimated ₹16,00,000 per sponsored post. His monthly digital revenue is projected to be around ₹60,00,000.

9. Shubman Gill (Gujrat Titans)

• Instagram: 15.6 million

• X (formerly Twitter): 1.7 million

• Facebook: 2.7 million

• Combined Total: Approximately 20 million

Shubman Gill’s dynamic presence and youthful appeal enable him to earn around ₹12,00,000 per sponsored post. His digital endorsements are projected to bring in roughly ₹50,00,000 per month.

10. Shreyas Iyer (Punjab Kings)

• Instagram: 12.1 million

• X (formerly Twitter): 2.7 million

• Facebook: 3 million

• Combined Total: Approximately 17.8 million

As a rising star, Shreyas Iyer is estimated to earn about ₹10,00,000 per sponsored post. His monthly ad revenue is projected at approximately ₹40,00,000, reflecting his increasing appeal among brands.

This comprehensive overview highlights how the fusion of athletic prowess and digital influence is transforming cricket into not only a sport of passion but also a lucrative digital enterprise.

Disclaimer: The figures presented here are compiled from multiple reputable news sources and digital marketing analyses. Key insights have been drawn from platforms such as Khelnow, SocialBlade, and industry reports on sports endorsements and digital monetisation. Although every effort has been made to ensure the data is authentic and current, please note that social media statistics are dynamic and subject to change and MyKhel doesn’t take responsibility for it.