Kevin Pietersen becomes new Brylcreem Boy

London, Sept 30 (ANI): England cricketer Kevin Pietersen has inked a nearly 2-million-pound deal with Brylcreem.

The 29-year-old batsman will be seen endorsing the hair dressing cream in newspapers, magazine and Internet advertisements.

"It's a real honour to be asked to be the next Brylcreem Boy - just look at the roll-call of names," the Daily Express quoted Pietersen as saying.

"Those are pretty big shoes to fill, but I'm eager to bring my own individual style and personality to the table," he added.

Brylcreem said Pietersen was chosen for his "sporting brilliance, quintessential creative style and confident swagger on and off the pitch". (ANI)