Kolkata Knight Riders launch New Jersey ahead of IPL 2026: KKR New Kit Details, How to Buy - All You Need To Know

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Kolkata Knight Riders (KKR) have introduced its new jersey for TATA IPL 2026, centred on the "Lines of Legacy" theme.

As the IPL 2026 starts from March 28, the Knight Riders have launched their new attire for this upcoming season.

KKR launch IPL 2026 Jersey

The design draws from key moments in KKR's history, such as Brendon McCullum's explosive 158* on the 2008 opening night and Rinku Singh's five sixes in a final over. These highlights form abstract lines that combine to spell out the team's initials (K)(K)(R) in linear art style. Fans can now wear elements of the franchise's narrative directly on the jersey.

Venky Mysore, Chief Executive Officer of Knight Riders Sports, commented: "The Lines of Legacy captures the essence of KKR's storied history and celebrates the journey of the team over the years. Each line represents a pivotal moment of brilliance, reflecting the energy and spirit that weaves together to form our identity. We are proud of this legacy that we have built and want to carry it into the upcoming season while creating more memories for our fans to cherish."

The launch included a social media campaign that built anticipation, with the hashtag #LinesOfLegacy trending across platforms for 48 hours. It peaked with a campaign film titled 'Kya Line Hai?', featuring actor Rajat Bedi, comedian Anirban Dasgupta, and Kolkata-based creators. The video mixes humor and pop culture to highlight the jersey's concept.

Binda Dey, Chief Marketing Officer of Knight Riders Sports, stated: "Through our 'Kya Line Hai?' campaign film featuring actor Rajat Bedi and comedian Anirban Dasgupta, and other popular creators from Kolkata, we wanted to bring the idea of the 'Lines of Legacy' to life and celebrate the iconic moments that define KKR's journey. The campaign invites fans to be part of that story as we head into a new season. By collaborating with local Kolkata influencers and creators, we're bringing the legacy of the team to fans in a fun and authentic way."

How to Buy KKR Jersey?

The Kolkata Knight Riders' jersey is available on their official merchandise website shop.kkr.in