LPL 2024: Michael Clarke hails Lanka Premier League for reaching record viewership mark

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Former Australian cricketer and brand ambassador of the Lanka Premier League, Michael Clarke hailed LPL after the bygone season reached record viewership. In a significant boost, the LPL 2024 achieved unprecedented global reach, with viewership skyrocketing to 780 million across television and 480 million unique viewers online.

The tournament's incredible success was applauded by Australian cricket legend Clarke, who commended the efforts of the IPG Group, the league's rights holder.

The LPL 2024 marked a pivotal moment in the league's history as it experienced a remarkable 20% increase in television viewership compared to the previous season. This leap underscores the league's growing popularity and its establishment as a major cricketing event worldwide.

Clarke praised the LPL for captivating audiences globally, stating, "The Lanka Premier League has reached new heights this year. It's fantastic to see the league's matches being followed with such enthusiasm across the globe. The IPG Group has truly excelled in broadening its reach."

Tournament Director Samantha Dodanwela extended her gratitude to the sponsors, acknowledging their crucial role in enhancing the Sri Lankan economy through increased revenue and foreign investments. The league's success not only bolstered the sport's profile but also stimulated economic growth in the region.

Anil Mohan Sankhdhar, Founder and CEO of IPG Group, expressed his satisfaction with the league's accomplishments, noting, "Over the past five years, we've worked diligently to establish a global presence across television and digital platforms.

"This season delivered an electrifying atmosphere, a packed audience, and exceptional cricket played by world-class athletes. The positive response from Asia, Australia, New Zealand and South Africa has solidified LPL 2024 as a resounding success."

The LPL 2024 was broadcast across ten major cricketing nations, including networks like Star Sports (India), Monara TV (Sri Lanka), A Sports (Pakistan), T Sports (Bangladesh), Fox Sports (Australia), and Sky (New Zealand).

The league's reach extended further through OTT platforms such as Fancode (India), The Papare (Sri Lanka), Telemed (Pakistan), and Styx Sports (South Africa), highlighting the growing importance of digital media in sports consumption.

With an investment of approximately USD 10 million, the LPL 2024 has set a new benchmark for future seasons. The league's success is a testament to its potential for continued growth and its ability to attract a diverse global audience.

The Lanka Premier League's triumph this season underscores its emergence as a powerhouse in international cricket, promising even greater achievements in the years to come.