Neo Sports signs Perfetti as sponsor for cricket in India

Mumbai, Jan 15 (UNI) Neo Sports today announced Perfetti Van Melle as the first Anchor Broadcast Sponsor for Cricket, to be played in India till 2010.

Neo Sports will be telecasting all the series live and exclusive on their channel.

Confirming the deal, Shashi Kalathil, Chief Executive Officer, Neo Sports Broadcast Pvt Ltd said in a statement ''We are delighted to announce Perfetti as our 1st Anchor Sponsor. They are brand prolific, aggressive and creative marketers. We see this as significant market expansion activity outside the sectors that have traditionally invested large amounts in a sustained fashion on Cricket.'' Sameer Suneja, Head Marketing, Perfetti Van Melle stated in the that ''Cricket has always been a strategic investment for us and this partnership will help us take a long term stake in what is possibly the most effective media vehicle in India - International Cricket played by India at home.'' In addition to the above, Neo Sports is looking at freezing for Anchor partners across two single-sector companies and two multi sector or corporate entities. In exchange for the commitment, Neo plans to not only offer spots but also allow them to be associated with branded properties - such as extra cover, man of the match, turning point, master blaster and fall of wickets among others.

UNI