Non-India matches get record ratings during Cricket World cup

Posted By: Pti

New Delhi, Feb 25 (PTI) The cricket World Cup is gettinglapped up by Indian cricket fans.

According to the data shared by research agency TAM, theaverage rating of the first four non-India matches too hasbeen a very impressive 2.23 TVR in top six metros.

The match between Netherland and England rated 2.8 TVRwith a peak rating of 8.87 TVR. Three of the first fournon-India matches have rated more than 2 TVR in the top sixmetros. This is 5 times the rating achieved by top non-Indiaseries in recent times. The tournament is averaging 4.2 TVR intop 6 metros at the end of the 5th match.

Overall, the 5 matches have been watched by 53 per centof the audience in Top 6 Metros, which translates to around 38Mn individuals. Taking the warm-up matches and the openingceremony into account, the tournament has already been watchedby a whopping 42 Mn individuals in top 6 Metros, according tothe data.

Commenting on the rating success enjoyed by the tournamentso far, Sanjay Kailash, Executive Vice President - Ad Sales

Story first published: Friday, February 25, 2011, 17:30 [IST]
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