Over 9 Million Fans Rally in 'We for Virat' Contest as Cricket Maestro Achieves 50th ODI Century in World Cup

During the recently concluded Cricket World Cup, over 9.3 million cricket enthusiasts across India actively engaged in the "We For Virat" contest, a collaboration between Glance, the world's leading Smart Lock Screen platform, and Star Sports, South Asia's largest sports broadcaster.

The aim was to involve fans in supporting cricket legend Virat Kohli on his quest for the milestone of achieving 50 ODI centuries.

The contest took place on both the Glance Smart Lock Screen and during live cricket broadcasts on Star Sports. Fans were presented with Kohli-related questions, enhancing their interaction with the game. The synergy between television broadcast and the digital platform drew entries from 252 cities and towns across India, turning it into a nationwide phenomenon.

Bikash Chowdhury, Chief Marketing Officer at Glance, highlighted the platform's impact, stating that Glance is changing how over 200 million Indians connect and engage with the world. The collaboration with Star Sports united millions of cricket fans, making the World Cup exceptional.

The success of the contest showcases the synergy of digital and television, contributing to a unique experience as an Indian cricket legend achieved a significant milestone on home turf.

The contest involved participants answering daily questions on Glance smart lock screens and during Cricket Live broadcasts on Star Sports before and after every match from November 1st to 11th. Five fortunate winners, hailing from diverse locations such as Kolad, Maharashtra, and Kolkata, West Bengal, had the chance to travel to the Star Sports studios.

On November 15th, they became part of the live broadcast for the India-New Zealand semi-final from the Star Sports studio in Mumbai, meeting renowned ex-cricketers from Star Sports' expert lineup.

Throughout the tournament, Glance delivered World Cup highlights and updates directly to millions of smart lock screens. With over 75 million Indians actively engaging with the content on their smart lock screens and a daily consumption of 69,444 hours of content during the World Cup, Glance became a pivotal platform for staying informed about every moment in the record-breaking tournament.

Glance, as an AI-driven platform, offers a variety of experiences on Android smartphones' lock screens, including games, live streaming, news, sports, lifestyle, fashion, entertainment, and shopping.

This partnership with publishers, content partners, and developers ensures users receive personalized content relevant to them without the need for unlocking phones or downloading multiple apps. The frictionless access provided by Glance's smart lock screen became instrumental in keeping users informed throughout the Cricket World Cup.