Rajasthan Royals rope in JK Lakshmi Cement as Principal Partner for IPL 2026

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Rajasthan Royals have secured JK Lakshmi Cement Limited, a prominent homegrown cement giant, as its Principal Sponsor for the 2026 season.

This partnership revives a meaningful alliance between two Rajasthan powerhouses, placing the brand front and center on the Royals' journey.

The JK Lakshmi Cement logo will shine prominently on the back of the Rajasthan Royals' match jerseys, with additional exposure across team gear, in-stadium activations, and digital match-day content. For Royals fans, this means a stronger connection to a sponsor that mirrors the team's enduring spirit and statewide pride.

Mr. Shrivats Singhania, Deputy Managing Director of JK Lakshmi Cement Ltd., remarked, "Rajasthan has always been integral to our journey, shaping our identity and growth-from our factories and logistics to the people and businesses that inspire us every day. This partnership with Rajasthan Royals deepens that connection, celebrating the shared values of entrepreneurship, performance, and enduring commitment. The T20 league places Rajasthan on a national stage, and we are happy to stand alongside a team that embodies the spirit and excellence of this remarkable state."

As cricket continues to unite India, Rajasthan Royals leverages this sponsorship to rally fans, families, and communities behind the team's quest for glory. The collaboration aligns perfectly with the Royals' legacy of resilience and excellence, much like JK Lakshmi Cement's role in Rajasthan's growth through its factories and networks.

According to Arun Shukla, President and Director of JK Lakshmi Cement Ltd., "The journey of Rajasthan Royals is similar to ours: strong roots in Rajasthan and a growing presence across the country. This partnership is also about honouring the people who work hard every day to build India, irrespective of the state they reside in. We see this partnership as a way to bring our stakeholders closer to the T20 energy and the shared values of trust and consistency, from individual homes in smaller towns to big infrastructure projects in big cities."

Alok Chitre, Chief Operating Officer, Rajasthan Royals, said, "We are happy to have JK Lakshmi Cement as our principal sponsor for Rajasthan Royals 2026 season. It means a lot that a brand from Rajasthan is on the back of the Royals jersey. JK Lakshmi Cement is a natural partner because it has a strong presence in the state and beyond. We look forward to working with fans and communities throughout the season."

The Royals will be led by Riyan Parag in the IPL 2026 season after the departure of Sanju Samson to the Chennai Super Kings, who they face against in the season opener on March 30 in Guwahati.