Sachin Tendulkar Calls Out Deepfake Video Of Himself, Expresses Concern About Misuse Of Technology

New Delhi, January 15: Iconic cricketer Sachin Tendulkar on Monday (January 15) called out a deepfake video in which he is seen promoting a gaming application that lures users for easy money.

The video shows Tendulkar talking about the merits of the application, saying he did not know that money making has become so easy and that his own daughter uses the platform.

Tendulkar, one of the best cricketers to have graced the game of cricket, posted the video along with a message in which he expressed concern about misuse of technology and called out the video as fake.

"These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers," Tendulkar, 50, posted on social media platform X.

The voice used in the video matches Tendulkar's. "Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the spread of misinformation and deepfakes," he wrote further.

Earlier, on November 6 last year, a modified video of actor Rashmika Mandanna appeared online sparking discussions of digital safety. In the viral video, it can be seen that a woman resembling the actress Rashmika was entering a lift wearing a black swimsuit.

The video quickly went viral and several social media users came forward to confirm that it was a deep fake. It was later identified that the video was of a British actress, Zara Patel.

Union Minister for Communications, Electronics and IT Ashwini Vaishnaw said that notices were issued to all social media platforms directing them to take necessary steps to identify and remove such content regarding Rashmika's deep fake video issue.

(With Agency inputs)