Sony Pictures Network India Bag Broadcast Rights For ACC Tournaments Including Asia Cup Till 2031

The Asian Cricket Council (ACC) on Friday (November 22) announced that Sony Pictures Networks India (SPNI) will be home for all ACC tournaments, including the Asia Cup from 2024 to 2031.

ACC (Asian Cricket Council) chief Jay Shah took to social media platform X (formerly known as Twitter) to announce the broadcast partnership with Sony Sports Networks for all ACC tournaments from 2024 to 2031.

Sony Pictures Network India to be home to Asia Cup and other ACC tournaments till 2031

"On behalf of @ACCMedia1, I am delighted to announce ACC's partnership with @SonySportsNetwk India, granting them exclusive media rights for all ACC Asia Cup tournaments from 2024 to 2031," Shah posted on X.

"This landmark deal, with over a 70% increase from the previous rights cycle, underscores the growing global stature of ACC events. With Sony's expertise, we are confident in delivering an exceptional viewing experience and setting new benchmarks for Asian cricket."

The deal that marks over 70 percent increase from the previous cycle includes broadcasting and digital rights for all ACC tournaments over the next eight years. This highlights the growing global stature and appetite for ACC tournaments, a joint statement read.

Star India had held the media rights till 2023. The new deal will see Sony broadcast all editions of men's and women's Asia Cups, men's and women's Under-19 Asia Cups, and the men's and women's Emerging Teams Asia Cups, the joint statement added.

"With Sony Pictures Networks India as our new media partner, we are confident in their ability to deliver world-class coverage and an immersive viewing experience for fans worldwide," Jay Shah, president, ACC, said in a statement.

"With Sony's extensive expertise in the broadcasting industry, we are excited to embark on this new partnership. Sony's expertise and innovative approach promise to bring a fresh perspective to the coverage of Asian cricket, reaching new audiences and setting new benchmarks," he said.

A substantial increase in rights value will enable the ACC to channel significant resources into grassroots programmes, infrastructure development, and talent pathways, especially for associate nations, he added.

Gaurav Banerjee, managing director and chief executive officer SPNI, said: "We are delighted to bring these action-packed tournaments, which will also include India and Pakistan matches, to our viewers for the next 8 years."

"ACC tournaments have created unforgettable moments and set the stage for the most intense Asian Cricket rivalries. We eagerly look forward to sharing the thrill and spirit of these matches with cricket fans," he was quoted as saying in the media.

What all tournaments is staged by the ACC?

The ACC organizes several tournament, including marquee events like the ACC Men's and Women's Asia Cup at the senior level and the ACC Men's U19 Asia Cup at the junior level. Here is a look at the full list of tournaments staged by the ACC: