T20 World Cup: How Karnataka government is advertising state's farmers by helping Scotland and Ireland

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T20 World Cup: With the T20 World Cup 2024 fast approaching, the Karnataka government has taken the opportunity to advertise their dairy brand 'Nandini' at a global level. Karnataka Co-operative Milk Producer's Federation Ltd owned 'Nandini' has become the official sponsor for Scotland and Ireland cricket team.

Karnataka CM Siddaramaiah on Thursday (May 16) took to X and said his government is determined to introduce to the world both the best quality milk products of the state. He shared a picture of a Scotland cricketer wearing the team's T20 World Cup 2024 jersey with the 'Nandini' brand logo on the left sleeve. He termed the development as a 'significant step' in making Nandini a global brand.

''Karnataka's proud Nandini company, known in countries like Malaysia, Vietnam, Singapore, USA, Dubai, UAE, is now sponsoring Scotland and Ireland in the T20 World Cup.'' '

'We are determined to introduce to the world both the best quality milk products of the state and the hard work of the state's farmers. This will be a significant step in making Nandini a global brand,'' the CM said.

"This time, Nandini will shine at the World Cup and so will Kannada," he quipped.

Siddaramaiah also posted the photograph of Scotland men's team captain Richie Berrington wearing a jersey t-shirt with the logo of 'Nandini' brand on the sleeve. KMF is the second largest dairy co-operative amongst the dairy cooperatives in the country.

According to KMF, in South India, it stands first in terms of procurement as well as sales. KMF has 16 Milk Unions covering all the districts of the State which procure milk from Primary Dairy Cooperative Societies (DCS) and distribute milk to the consumers in various towns, cities, rural markets in Karnataka.

(With PTI Inputs)