They don't call him 'King Kohli' for no reason. Virat Kohli is a star on and off the field and he is currently the biggest brand in India. Bollywood stars Shah Rukh Khan and Akshay Kumar have for long ruled the endorsement market but the cricketing maestro has overtaken them.
A lot of factors work in the favour of Kohli. First and foremost, the 34-year-old has the batting talent which gave him the perfect stage and his attitude on the field against toughest oppositions showcase the new India which never backs out and is always up for a fight.

Virat Kohli setting a high fitness standard for himself has inspired an entire generation in India. The fit and chiselled body is lashed with almost a dozen tattoos, each carrying a story with it. The Delhi lad is also a lover boy, who was successful in wooing and marrying Bollywood diva Anushka Sharma.
Any move taken by Kohli is breaking news. The water he drinks, the food he eats, the place where he lives, the clothes he wears, the cars he drives - all generate a ridiculous interest among the fans.
Kohli is a breeding ground for brands to reach to a greater height. Kohli has done that with perfection and in the process he has built an empire worth Rs 1050 crore now!
StockGro, a Bengaluru-based trading and investing company has categorically mentioned Virat Kohli's income from cricket, social media revenues, personal assets, and other business ventures, citing Forbes, DNA, MPL, and Startuptalky as their sources. Have a look.
Team India salary: Rs 7 crore annually (Grade A+ Player)
Test match: Rs 15 lakh (per match)
ODI: Rs 6 lakh (per match)
IPL: Rs 15 crore (per season for RCB)
Instagram: Rs 8.9 crore
Twitter: Rs 2.5 crore
Mumbai: Rs 34 crore
Gurugram: Rs 80 crore
Total: Rs 110 crore
Audi R8 V10 Plus, R8 LMX, A8 L, Q8, Q7, RS 5, S5, Bentley
Virat Kohli has reportedly a total of 26 brands in his kitty and charges Rs 7.5 to 10 crore for shooting advertisements. The charges are for a day and if the shoot extends to another day, the fees increase in the same proportions. Vivo, Myntra, MRF and Tissot are a few brands Kohli endorses.
FC Goa - Football
UAE Royals: Tennis
Bengaluru Yodhas - Wrestling
One8 Commune - Restaurant
Nueva - Dining bar and restaurant
One8 by Virat Kohli - Athleisure brand
Wrogn: Clothing brand
Stepathlon: Kids lifestyle brand
Race Coffee, Blue Tribe, MPL, CHISEL and more