World Cup 2023: Star Sports announce staggering viewership growth among young Individuals

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Star Sports, the official broadcaster of the ICC Men's Cricket World Cup 2023, has witnessed significant growth in viewership for the first 11 matches of ICC World Cup 2023.

The data showing for the first 11 matches including two matches played by the Men in Blue against Australia and Afghanistan respectively.

The tournament has clocked more than 59 billion minutes of watch-time (viewership), a growth of 22% compared to the 2019 edition. Additionally, the consumption among premium audiences witnessed remarkable growth with audiences in NCCS A witnessing a growth of 40% and NCCS B growing by 24%.

Live broadcast for the first 11 matches of the tournament has been watched by 268 million viewers with 96 million young working professionals (aged 22-40) tuning in, which is 5% higher than the 2019 edition. The peak live concurrency for the tournament is 5.6 crore viewers, registered during the India v Australia match in Chennai on October 8.

It is only likely to get bigger as the India and Pakistan has not been considered in this data.

Furthermore, Star Sports has been managing 11 feeds specifically for the ICC Men's CWC 2023, encompassing feeds in nine diverse languages (English, Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada, and Malayalam), supplemented by two vertical feeds for Disney+ Hotstar namely Max View.

The broadcast in different languages have also brought in the regional flavour which is a popular aspect among a large section of viewers. Also, we have witnessed plenty of glamour world personnel in the pre-match and post-match shows, which have definitely played a part in the hike in viewership.

Top celebrities like Salman Khan, Akshay Kumar, Ravi Teja, Shiva Rajkumar, Tiger Shroff, Kriti Sanon, Kangana Renaut and many others have showcased their passion for the game and have taken part in various shows, which has also been a key source of this mammoth grow in audience for Star Sports.