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Yuvraj is Oakley''s new brand ambassador

Posted By: Pti

New Delhi, Feb 18 (PTI) India batsman Yuvraj Singh hasbecome the new brand ambassador of the major globaleyewear company -- Oakley -- for his first Signature Seriessunglasses.

"Yuvraj is currently collaborating with Oakley designerson his first Signature Series sunglasses, and a sneak peek ofthe new designs will be available during the 2011 ICC WorldCup," a company statement today.

Going into the World Cup opening match betweenIndia and Bangladesh in Dhaka tomorrow, Yuvraj said he wouldrely on his favorite Oakley design, RADAR´┐Ż sunglasses for thecomfort, protection and clarity.

"I have always been a fan of Oakley, and I am extremelyexcited to become part of the Oakley family," said Yuvraj, alongtime devotee of the company''s unrivaled innovation.

"The brand stands for high standards in eyeweartechnology. It''s an honour for me to be the brand ambassadorfor Oakley in India," he added.

Elaborating on Yuvraj''s choice of sunglasses, the companystatement said this is "a single-lens sport design thatwould enable him to change the lens in seconds and match hisvision to light conditions for optimal performance".

Oakley senior vice president for global marketing andbrand development, Scott Bowers, added, "We are honoured tohave Yuvraj join the Oakley family.

"He is a powerful athlete with a colourful personality,and he has captured the hearts of a nation through his prowesson the cricket field. His blend of talent and outgoing styleis a perfect match for Oakley, a company that innovates toachieve the best of performance technology and shape it withthe art of true originality."

Oakley sponsors professional athletes in over two-dozensports internationally.

"Yuvraj and other cricketers have utilised Oakley''s sportperformance eyewear for years. However, Yuvraj is the firstIndian cricketer to become a member of the Oakley team. Assuch, he will have access to all the latest in Oakleyinnovation," the statement said.

Story first published: Saturday, February 19, 2011, 0:01 [IST]
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