Three-time champions of the TATA Indian Premier League (IPL), Kolkata Knight Riders (KKR) on Tuesday (March 25) launched their new campaign - Zidd Ki Nahi Hadd - for the ongoing IPL 2025 season.
The campaign features the entire KKR squad, including the likes of their skipper Ajinkya Rahane, vice-captain Venkatesh Iyer, Andre Russell, Sunil Narine, Varun Chakravarthy, Rinku Singh and Harshit Rana among others.

Newcomers Anrich Nortje, Quinton de Kock, Spencer Johnson and more also feature alongside head coach Chandrakant Pandit and team mentor DJ Bravo, who are also part of the campaign that highlights Kolkata Knight Riders' bold and fearless attitude on the field. Watch the video here:
Ziddi hai ye bande, ye zidd ki nayi hadd khud banate hai! pic.twitter.com/vS0szDoVxY
— KolkataKnightRiders (@KKRiders) March 25, 2025
With Zidd Ki Nahi Hadd, Kolkata Knight Riders aim to rally their fans and players alike, setting the stage for another electrifying season for the defending champions, who will look to correct their course having lost their season opener at home against Royal Challengers Bengaluru (RCB).
In the tournament curtain-raiser, KKR started their title defence on a sour note at the Eden Gardens as the home side failed to defend 174 against RCB, who rode Virat Kohli and former KKR star Phil Salt's fifties to power the visitors past the target with 3.4 overs and 7 wickets to spare.
Rahane, who took over the reigns following Shreyas Iyer's exit, will look to get back in the win column when Kolkata Knight Riders return to action to take on the Rajasthan Royals at the Barsapara Stadium in Guwahati on Wednesday, 26th March.