Arsenal And NTT DATA Forge Partnership To Elevate Supporter Experience Worldwide

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NTT DATA has announced a multi-year partnership with Arsenal, becoming the club's Official Digital Transformation Partner. This collaboration aims to enhance the experience for Arsenal supporters worldwide through advanced technologies.

Juliet Slot, Chief Commercial Officer at Arsenal, expressed excitement about the partnership: "We're excited to welcome NTT DATA as our first Official Digital Transformation Partner.

"Our ambition is to strengthen our connection with our supporters around the world so that we can serve them better. Enhancing our digital capabilities is an essential part of this journey where through service and connection to supporters we are able to drive forward our performance and our growth," Slot added further.

Enhancing Supporter Experience

NTT DATA will provide Arsenal with data analytics tools, machine learning, and real-time integrations. These technologies will enable the club to offer a more personalised experience for its supporters by delivering tailored content and exclusive insights.

The collaboration will also allow fans to benefit from improved capabilities within the broader Arsenal ecosystem. This includes access to promotions and offers from both the club and its partners.

Global Expertise in Sports Technology

NTT DATA has extensive experience in sports technology, serving as a partner for major events like The Open and the NTT INDYCAR SERIES. They utilise real-time data analysis, AI, digital twin technology, and Private 5G to bring fans closer to their favourite moments, whether at home or in stadiums.

"Arsenal is one of the most recognised football clubs in the world," said Niccolo Spataro, CEO of NTT DATA in the UK and Ireland. "Its commitment to delivering exceptional experiences to supporters is pioneering and its goal of placing people at the heart of innovation aligns with NTT DATA's core values and approach to business.

"We look forward to partnering with Arsenal, using our expertise to deliver the digital transformation that helps Arsenal create truly remarkable experiences for its supporters worldwide."

About NTT DATA

NTT DATA is a global leader in business and IT services with over $30 billion in revenue. Serving 75% of Fortune Global 100 companies, they focus on helping clients innovate and transform for long-term success. With diverse experts across more than 50 countries, they offer services including consulting, data analytics, AI solutions, and infrastructure management.

The company invests over $3.6 billion annually in research and development through its parent company, NTT Group. This investment supports organisations in navigating confidently into a sustainable digital future.