Barcelona, Rakuten sponsorship deal takes effect

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Barcelona, July 1: Rakuten and Barcelona launched a four-year sponsorship deal on Saturday (July 1), under which the Japanese company will be the new main global sponsor of the Catalan football club.

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The Japanese firm's logo is to appear on the front of the first team shirt starting from July 1 for the next four years with the option of a one-year extension, reports Efe.

New Barcelona jersey (Image courtesy: FCB Twitter handle)

Under the deal, approved by the members of the Extraordinary General Assembly in December, Barcelona is to receive 55 million euros ($62.8 million) per year.

Rakuten, one of the world's leading online shopping services providers, replaces Qatar Airways, with which Barcelona wants to seal a new commercial deal to be the official airline of the Catalan club.

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Story first published: Thursday, August 3, 2017, 8:06 [IST]

Sporting Buzz

Barcelona, Rakuten sponsorship deal takes effect

The four-year Sponsorship deal between La Liga giants FC Barcelona and Rakuten was launched today.