Famed rivalry
The El Clasico rivalry has always been more than just a football game, with it being equated with a cultural phenomenon that unites fans across the globe.
It is known as one of the most iconic and passionate rivalries in the world of sports as Europe's leading football clubs faced off against each other.
Past duels
Real Madrid have always had an edge over Barcelona in the El Clasico duels. However, in the most recent clash in March 2022, it was Barca who had the last laugh as they thrashed Real Madrid 4-0 with Pierre-Emerick Aubameyang doing the star turn by scoring a brace at Santiago Bernabeu.
The first El Clasico of the 2021-22 season saw Real prevailing over Barca 2-1 at Camp Nou. And as the new season began it is Real, who has again fired the first salvo.
Kluivert the star!
Meanwhile, in India, the La Liga hosted a mega El Clasico screening at Phoenix Marketcity, Kurla, in Mumbai with more than 3,000 fans in attendance along with key stakeholders and partners. The screening was also attended by La Liga Ambassador, Patrick Kluivert, marking his first visit to India.
Featuring exciting activations like trivia contests, photo booths and more, the successful event was La Liga's first public viewing after the COVID-19 pandemic.
Memorable moment
"This was my first visit to India and experiencing the magic of El Clasico with the passionate fans here was a very memorable moment for me. The match was more thrilling than ever before and I'll always cherish being here with the Mumbaikar La Liga community. I'm looking forward to visiting again soon and engaging with more fans here," said ex-Barca star Kluivert.
Aside from the special on-ground initiatives, Viacom18 network, who had the official broadcast rights in India, came forward with unique programming initiatives and segments to make the viewing experience for fans at home unforgettable.