Following a stellar performance with Manchester City that contributed to their treble-winning campaign, Erling Haaland is looking to emulate the footsteps of football legend Cristiano Ronaldo by expanding his financial horizons outside sports.
Haaland has been dubbed as the next superstar due to his meteoric rise in the last few years thanks to his performance in Borussia Dortmund, especially in Manchester City colours.

Since making a high-profile move from Germany to the reigning Premier League champions in 2022, the 23-year-old sensation has left an indelible mark, to say the least with an impressive 71 goals in just 75 appearances.
Very recently he has also been adjusted as the best player of 2023 by the Guardian. There is no doubt he is destined for greatness with a long career ahead of him. Capitalising on his newfound fame, the Norwegian international is now strategically venturing into the world of business.
According to reports from The Sun, Haaland is in the process of trademarking his initials, "EBH," with plans to launch his very own clothing brand. This ambitious move will see Haaland following in the savvy footsteps of Cristiano Ronaldo, who has long been a trailblazer in leveraging his brand for commercial success.
Ronaldo, with a plethora of trademarks to his name, including 'Cristiano Ronaldo,' 'CR7,' 'Cristiano Ronaldo CR7,' 'Cristianoronaldo,' and 'Cristiano Ronaldo Legacy,' stands as a prime example of a player who has strategically secured commercial rights to his name.
So should Haaland's trademark application be accepted in his home country of Norway, fans can anticipate seeing his initials adorning a range of products, marking a significant stride in the footballer's off-field endeavours. Haaland is currently out injured due to a stress injury in his foot. However, he is likely to make a recovery early in the new year.