Which Football League in Europe has the biggest social media following - Revealed

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The top five European leagues are gearing up for an upcoming season which promises a lot of thrills.

But outside the field, in the world of digital marketing and social media, there is a huge rivalry too. And in the race to win social media, La Liga has taken a significant step forward.

La Liga has hit a new milestone in its digital strategy, surpassing 200 million followers across the 16 digital platforms on which it operates to round out a season in which it averaged growth of around 1.4 million followers per week.

When compared to other major leagues, this achievement positions La Liga as the leading football competition in terms of number of followers, eclipsing England's Premier League.

With a digital ecosystem that has grown by 40.8 million followers over the course of the campaign, LaLiga is now the most popular of the five major European leagues on social media.

In second place is the Premier League with 192.1 million followers (up 33.1 million over this past season), followed by the Bundesliga in third with 38.4 million followers (up 5.8 million), Ligue 1 in fourth with 31.5 million followers with (up 9.8 million), and Serie A in fifth with 28.6 million followers (up 5.9 million).

European Leagues and their social media followers (at the end of 2022-23 season)

La Liga Digital Media

LaLiga currently has profiles on 16 platforms, including, among others: 12 on Twitter, 3 on Line, 2 on Instagram, 2 on TikTok, and 2 on Facebook.

La Liga social media pages are also available in 20 different languages - Spanish, English, French, Portuguese, Arabic, Chinese, Japanese, Hindi, Hinglish, Bengali, Turkish, Thai, Bahasa, Russian, Hebrew, Vietnamese, Lingala, Wolof, Swahili, and Pidgin English. A number of these profiles are dedicated to target markets such as China (Weibo, Toutiao, Wechat and Bili Bili), Thailand, Japan, and Indonesia (Line).

Alfredo Bermejo, LaLiga's Director of Digital Strategy sai, "This is a true milestone for LaLiga as we are the first football league to reach this number. This achievement is part of LaLiga's long-standing commitment to enhancing its digital ecosystem, an objective that helps impact and capture new audiences, accelerate growth, and generate business."

La Liga Most Important Digital Milestones

The digital strategy was launched following the arrival of Javier Tebas as president in 2013.

• La Liga quickly grew to 6.3 million followers during the 2014/15 season.
• LaLiga opened its first international account, the Chinese social network Weibo, in 2015.
• La Liga was the first European football competition to broadcast its matches on Facebook, in a groundbreaking three-season agreement that began in 2018/19. Matches were broadcast in India, Afghanistan, Bhutan, Maldives, Bangladesh, Sri Lanka, Pakistan and Nepal.
• In 2019, LaLiga established dedicated accounts for eLa Liga Santander.
• The first major milestone of 100 million social media followers was reached in January 2020, a number which doubled over the following three years.
• La Liga was the first league to create a profile on Twitch.
• La Liga was also the first European league to launch a show on TikTok: Play La Liga.