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Football World Cup gives Brit men 'excuse' to set up a 'den'

Posted By: Staff

London, May 4 (ANI): Thousands of male football fans in Britain will spend 460 pounds each on creating luxury 'dens' ahead of this summer's World Cup in South Africa, according to new research.

According to the survey, nearly a third of British males already have their own area fitted with home entertainment gadgets or equipment for hobbies such as a dart board or pool table.

Research for Halifax found that 4 percent of men without a 'den' have plans to set up one for the upcoming football tournament.

"The impending World Cup finals have given men the excuse they need to create luxury lads-only areas in their homes. This new generation of male-only dens provide a comfortable space for men to enjoy the football or construct that train set they've always wanted," the Independent quoted Martyn Foulds, from the bank, as saying.

The research suggested that the average spend on either creating a den or upgrading the existing area would be 462 pounds.

According to the research, some 69 percent of men's dens have a PC or Mac, while 46 percent have a stereo and a third are decorated with collectibles or memorabilia.

More than one in 10 had a beer fridge 13 percent, while 9 percent had a musical instrument and 6 percent a dart board, says the poll of 1,000 men by ICM Research online. (ANI)

Story first published: Tuesday, May 4, 2010, 16:57 [IST]
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