Henrik Pedersen has been appointed as the new manager of Sheffield Wednesday. Previously serving as an assistant manager since October 2023, he steps up following Danny Rohl's departure. Rohl left after securing 34 wins out of 89 matches, which is a win rate of 38.2%. Pedersen brings managerial experience from his time at Eintracht Braunschweig, Stromsgodset, and Vendsyssel FF.
Pedersen expressed immense pride in taking on this role but urged fans to be patient during the initial phase of his leadership. "I am incredibly, incredibly proud to become manager of this wonderful football club," Pedersen stated on the club's website. His first match as manager will be against Leicester City on August 10.

Pedersen has also held various positions within the Red Bull group, adding to his diverse experience in football management. Upon his arrival in Sheffield with his family, he immediately felt a sense of belonging. He believes that the people make a city special and that fans are integral to a football club's identity.
In a message to supporters, Pedersen acknowledged the challenges ahead but remained optimistic. "Since arriving in Sheffield with my family, the city immediately felt like our home. The people are what makes a city special, and the fans are what makes a football club special," he shared.
The new manager is aware of the current difficulties facing the team but draws inspiration from his Danish heritage. He likened their situation to navigating 'rough waters,' much like Viking ancestors who were unperturbed by stormy seas. Pedersen emphasized resilience and unity among fans and players alike.
"Is this going to be easy? No! We are maybe in 'rough waters' at the moment, but as a proud Dane, I can tell you that, like our Viking ancestors, stormy seas don't bother us too much," Pedersen remarked. He called for patience and solidarity as they aim to restore success at Hillsborough.
Pedersen's appointment marks a new chapter for Sheffield Wednesday as they look forward to overcoming current challenges under his guidance. His experience and commitment offer hope for better times ahead for both players and fans.