Lionel Messi and Argentina Set to Dazzle India: HSBC Partners with AFA for 2025 Exhibition Match

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In a significant partnership that unites the worlds of football and finance, the Argentine Football Association (AFA) has signed a one-year agreement with HSBC for India and Singapore.

This collaboration, announced ahead of the crucial 2026 World Cup qualification final matches, will see the Argentina national football team, led by the iconic Lionel Messi, visit India for an international exhibition match in October 2025.

HSBC becomes the first banking institution to partner with the Argentina National Football Team in these regions, securing branding and activation rights. The partnership brings exclusive perks for HSBC customers and partners, including coveted tickets to Argentina's matches, immersive fan experiences, and meet-and-greet opportunities with the football champions.

A New Era of Football Excitement in India

Sandeep Batra, Head of International Wealth and Premier Banking at HSBC India, expressed enthusiasm about the collaboration.

"HSBC is proud to partner with the Argentine Football Association in India and Singapore. This agreement exemplifies our commitment to creating unparalleled experiences for our customers. As we stand alongside one of the most celebrated teams in world football, we are thrilled to offer fans exclusive access and memorable moments with the Argentine champions."

The partnership further underscores HSBC's vision of celebrating excellence and fostering connections. Fans can expect innovative brand campaigns featuring Argentina's star players, delivering a fusion of sporting passion and financial expertise.

AFA's Expanding Global Footprint

AFA President Claudio Fabian Tapia welcomed the collaboration, highlighting its role in the association's international growth strategy.

"We are thrilled to welcome HSBC as our new partner in India and Singapore. This partnership marks a milestone in AFA's global expansion, reinforcing our presence in key regions. We are confident this relationship will further strengthen our international appeal and bring fans closer to their football heroes."

Leandro Petersen, AFA's Chief Commercial and Marketing Officer, echoed the sentiment, emphasizing the association's commitment to connecting with Indian football enthusiasts.

"Since 2021, AFA has been actively expanding its presence in India, recognizing the country's passion for football. Our collaboration with HSBC is a strategic step in amplifying our reach and delivering value to our partners and fans. Through innovative marketing campaigns and engaging experiences, we aim to deepen the connection between the Argentine champions and their global supporters."

Anticipation Builds for Argentina's India Visit

With Messi and the Argentine squad set to grace Indian soil in October 2025, football fans across the region can anticipate an unforgettable experience. The exhibition match will not only celebrate the sport's global spirit but also provide a once-in-a-lifetime opportunity to witness the world champions in action.

As HSBC and AFA join forces, this partnership promises to inspire football enthusiasts, strengthen cultural ties, and ignite a new wave of football fever in India and Singapore.