Celebrating an unparalleled 30-year partnership, Carlsberg and Liverpool FC have etched their legacy in football history. To honor this milestone, Carlsberg India introduced a limited-edition Luis Garcia can in Karnataka, inspired by the legend's iconic 2005-06 LFC jersey.
The association was further celebrated with Luis Garcia's visit to Bangalore, where Karnataka's LFC supporters engaged with the football icon during a match screening on December 3rd in Bengaluru.

Throughout the enduring partnership, Carlsberg and Liverpool FC have collaborated on initiatives to enhance the football fan experience globally, aiming to boost the popularity of European football in India and elevate the overall match-watching experience for LFC supporters and football enthusiasts.
Reflecting on three decades of collaboration, Nilesh Patel, Managing Director of Carlsberg India Private Limited, emphasized the enduring values shared by both brands.
Luis Garcia's visit to India served as a special tribute to this long-standing partnership, enhancing the football fan experience in the country. Patel expressed eagerness for continued success in the years to come.
Luis Garcia, sharing his thoughts during the visit, acknowledged the remarkable passion and enthusiasm of LFC fans in India. Delighted by the growing popularity of Liverpool FC and European football in India, he praised the initiatives taken by Liverpool Football Club and Carlsberg India to enhance the football fan experience in the country.
Garcia expressed gratitude for the opportunity to connect with fans and offered insights into his journey with Liverpool and the enduring Carlsberg-Liverpool FC partnership.
As part of his engagement, Luis Garcia shared his experiences in India, discussing his journey with Liverpool and the enduring partnership with Carlsberg.
A highlight of the visit was a special screening event at Buffalo Wild Wings, Indiranagar, where a sizable audience gathered to relive memorable football moments and celebrate the enduring camaraderie of Liverpool FC and Carlsberg.
Overall, the 30-year partnership between Carlsberg and Liverpool FC stands as a testament to shared values and a commitment to enhancing the football fan experience globally.