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Mohun Bagan could enter into partnership with brand represented by Harry Kane

In a pleasant turn of events, footwear giant Skechers, renowned for its innovative designs, may be on the brink of entering the Indian football market with a groundbreaking sponsorship deal. There have been rumours that they could start a partnership with the Indian football powerhouse Mohun Bagan Super Giant.

This development comes on the heels of what seems like a high-profile endorsement by the Indian football team captain, Sunil Chhetri. The captain was recently spotted sporting Skechers jersey, socks, and shoes in a social media post.

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Mohun Bagan Super Giant is one of the oldest, most esteemed, and successful football clubs in India. They have been associated with Nivia as their kit sponsor since they started playing in the Indian Super League back in 2020.

However, Skechers' have a burgeoning presence in the athletic world with its strategic partnerships with world-class footballers like Harry Kane. Hence, the prospect of the brand adorning the iconic green and maroon jerseys of Mohun Bagan Super Giant signals a new era of innovation and global appeal for the club.

The Mariners won their first-ever league shield in the ISL 2023-24 season. They will play in the AFC Champions League 2 in the coming season. They are already thinking about strengthening their squad for the upcoming season. Hence, at this moment, a favourable deal with such a prominent brand could prove to be fruitful.

Skechers already grabbed a hold of the sports scene in India when they became the footwear sponsor for the Indian Olympic Association for the Hangzhou Asian Games last year. Then they formed a partnership with the cricket franchise Mumbai Indians this year. They could now be entering the footballing scene with Chhetri and Mohun Bagan.

If the deal materializes, it will represent a significant foray into the Indian football market for Skechers. Meanwhile, for Mohun Bagan Super Giant, aligning with a global brand like Skechers could open doors to new revenue streams and enhance the club's international profile.

Story first published: Wednesday, May 15, 2024, 12:07 [IST]
Other articles published on May 15, 2024
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