Despite concerns from Al Hilal about his fitness and recent injuries, Neymar appears determined to remain in Saudi Arabia and continue with the club through 2025.

The Brazilian star joined Al Hilal in 2023, transferring from Paris Saint-Germain for a €90 million fee and a massive annual salary exceeding €150 million.

However, his time on the field has been limited; Neymar has made only seven appearances due to two significant injuries, most recently a hamstring strain sustained in a match against Esteghlal in the Asian Champions Elite League.

While Al Hilal is reportedly evaluating a potential financial settlement to part ways with the Brazilian star, Neymar is pushing back against rumors of an early departure. Despite interest from clubs like Santos and Inter Miami, the forward has expressed his commitment to fulfilling his contract and making an impact in Saudi Arabia.

Given his injuries and limited time on the pitch, Al Hilal’s skepticism is understandable. His latest hamstring injury, which is expected to sideline him for four to six weeks, adds to doubts about his ability to remain consistently available for the team.

Why Al Hilal could keep him?

Yet, for Al Hilal, the impact of Neymar’s presence extends beyond just his availability for matches. Beyond his footballing abilities, Neymar brings an unparalleled level of media interest and brand visibility to Al Hilal.

In a league still building its global presence, having an icon like Neymar in their ranks is invaluable.

The Brazilian is one of the few players who can consistently draw large crowds and generate excitement, putting Al Hilal on the global sports map in ways few others can.

While Al Hilal has benefited from the headline-grabbing signings of Cristiano Ronaldo and Karim Benzema, Neymar adds a different dimension of international attention.

His vast social media following, paired with his name recognition, is a powerful tool in promoting both Al Hilal and the Saudi Pro League.

Saudi Arabia's bid for World Cup 2034

Neymar’s continued presence in Saudi Arabia also could bolster the country's bid to host the 2034 FIFA World Cup.

The Brazilian has been vocal about his support for Saudi Arabia’s growing role in global sports, including its ambitions to host the World Cup.

The combination of Neymar's popularity and his advocacy for the region could enhance Saudi Arabia's public relations campaign as it seeks to establish itself as a major brand in international sports.