ISL: Viacom18 Clinches Exclusive Rights for Indian Super League From 2023 to 2025

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Football Sports Development Limited (FSDL) has declared Viacom18 Media Private Limited as the latest hub for Indian Football for two consecutive seasons (2023-24 and 2024-25).

The eagerly anticipated tenth season of the Indian Super League commences September 21 at Kochi's Jawaharlal Nehru Stadium with a heated match between fierce competitors Kerala Blasters FC and Bengaluru FC.

Viacom18 has secured exclusive media rights for the premier Indian Super League (ISL) across various digital and linear TV platforms. The extensive coverage will accommodate the league's diverse spectator base by offering multiple language options and free streaming on JioCinema.

In the past ten years, the ISL has substantially contributed to the advancement of Indian football both on and off the pitch. With its robust digital presence and connection to modern sports enthusiasts, Viacom18 is an ideal successor to cater to the ISL's expanding audience realm.

Their streaming service JioCinema, which will freely broadcast ISL, has previously offered groundbreaking real-time streaming for notable events such as the FIFA World Cup Qatar 2022 and the TATA IPL.

A spokesperson for Football Sports Development Limited expressed their pleasure in welcoming Viacom18 as their media rights collaborator for the ISL.

"We are pleased to have Viacom18 as our media rights partner for the Indian Super League. When we set on our journey of ISL, we had the vision to revolutionise the Indian football ecosystem," the FSDL spokesperson said.

Noting their initial intention to revolutionize the football scene in India, they praised Viacom18's track record in providing a fan-focused football viewing experience, which began with the FIFA Football World Cup.

"As we enter our 10th year of growing football in India, it is great to associate with a partner who shares the same vision and believes in growing the consumption of football in the country," the FSDL spokesperson added.

"Viacom18's proven record and impact in offering a fan-first football experience to the Indian audience, starting with the FIFA Football World Cup, makes them the best partner as we enter the next decade of growing Indian football."

Source: ISL Media

Likewise, a representative for Viacom18 Media Private Limited expressed their delight in securing the streaming and broadcast rights for ISL, regarding this as a significant move towards curating a spectacular array of footballing action.

"Winning the streaming and broadcast rights to the ISL is a big step forward for us in the direction of building a glittering stable of footballing action.

"The ISL has led the resurgence of Indian football in recent years and coming on board with the league as the exclusive media partner enables us to contribute to the development of the sport in the country."

The Viacom18 spokesperson acknowledged ISL's role in stimulating the revival of Indian football and captures their excitement at joining the league as the sole media partner. They voiced a shared commitment to nurturing football's growth in India and reinvigorating its appeal among all lovers of the sport.

"We believe this is an exciting time in Indian football and through our extensive presentation of the league we aim to stoke a renewed interest in the heart of every Indian football lover."