Star Sports Records Impressive 38% Ratings Surge in Pro Kabaddi League Opener

The 10th season of the Pro Kabaddi League has made a striking impact, with Star Sports, the official broadcaster, revealing impressive viewership figures for the opening weekend.

According to BARC, an astounding 80.1 million viewers tuned in for the first four matches, marking a significant 32% increase compared to the previous season.

The consumption of content during this period also witnessed a substantial surge, reaching 2.7 billion minutes, showcasing a remarkable 27% increase.

Star Sports reported a substantial growth of 38% in ratings for the opening weekend, a testament to the enduring appeal of the Pro Kabaddi League. The return to the traditional caravan-style format has played a pivotal role in revitalizing the league's popularity, offering fans an engaging spectacle.

The tournament has witnessed standout performances, with Bengal Warriors maintaining an unbeaten run, Gujarat Giants showcasing emerging raiders, and the return of high-profile players like Pawan Sehrawat.

Star players such as Pardeep Narwal, Maninder Singh, and Siddharth Desai have also made significant contributions, creating a captivating narrative for fans.

During the opening weekend, Gujarat Giants, led by Sultan Fazel Atrachali, secured victories at home against Telugu Titans and Bengaluru Bulls, adding excitement to the league's early matches.

The Pro Kabaddi League's marketing campaign, #IndiaKiHarSaansMeinKabaddi, featuring prominent stars like Tiger Shroff, Ballaya, and Sudeep Kichha, garnered fervent support from fans. The campaign aimed to capture the true essence and warrior spirit of the league.

Star Sports collaborated with celebrities across the country, including Hrithik Roshan, Manoj Bajpayee, Vicky Kaushal, Tara Sutaria, Nani, and Shiva Rajkumar, along with Hollywood superstar Jason Momoa of Aquaman fame, elevating the entertainment quotient.

The league's outreach extended with activations in five markets to generate enthusiasm among kids and local kabaddi players. The season commenced with an all-captains press conference on the Akshar River cruise at Ahmedabad.

The Pro Kabaddi League's 10th season has witnessed a resurgence in popularity, as evidenced by remarkable viewership numbers, increased consumption, and a compelling start to the tournament.

The blend of traditional format, captivating performances, and celebrity endorsements has contributed to its continued success.